Showing posts with the label marketing

John James vs. Senator Gary Peters: How Money Increases Marketing Reach?

An article by Craig Mauger (July 19th, 2020) entitled James Raises more Cash than Peters in Michigan Senate Race for 4th Strait Time discusses the amount of money earned by two Senate candidates. As the race heats up this money will have an influence on the results of the election through marketing reach. Money creates more purchasing power but it is the marketing message and the use of the money that will have the biggest impact. How can campaign money be used to increase marketing reach and votes? The Raising of Money I'm focused more on understanding our political process than I am on candidates and who you should vote for. That really isn't my purpose although I have my own political leanings that are not so easy to define as all this and all that. Its more important for people to understand become aware of how politics impacts our lives and how it influences the direction of our country. It is also beneficial for people who have an interesting in marketing to gain g

Fishing the Global Market for Higher Returns

Pools of motivated customers exist in the market and companies that can find them are able to tap their customer pools to create higher returns on marketing investment. Access to new customers rests in market research and treaties that open these markets for revenue generation. Market research allows a company to determine who is most likely interested in their product and where they can find them. A thorough research approach should also include the types of media needed to reach your target market. In the international environment this can take significant time but can improve performance.  Certain customers will be interested in your products/services more than others. Knowing who they are makes the entire sales process easier as they come to the company “hot”. An organizational will then need to know how to reach them and the marketing mediums that have the highest rates of return.  Treaties help ensure that trade can actually be conducted. If there is no

What Your Car Says About You?

Cars have personalities in the same way we have personalities. Cars are designed to appeal to particular demographics and seek to emulate the characters of their target market in their design. This is one reason your personal image becomes associated with the type of car you drive and the items you buy. To the outside world, your car becomes an extension of yourself. There is brand personality and consumer personality. Brand personalities are those values a brand image symbolizes. Brand personalities revolve around personas of excitement, sincerity, ruggedness, competence and sophistication.  When there is mutuality between consumer personality and brand personality the car is said to “suit you." People with particular personalities are attracted to products with similar personalities (Seimiene, 2012). If you see yourself as a cowboy chances are you will walk past the smart cars and head straight over to the 4X4s. Your idea of fun may look more like “mudding” with Garth Broo

Amazon Prime and Prime Pantry Mark Improvements in Personalized Distribution

It wasn't long ago when the only way to buy household items was to trek on down to the store and wait in line wasting your precious hours. For many business professionals and overwhelmed parents it can be difficult and time consuming to take a few hours out of the day to shop. Services like Amazon Prime and Prime Pantry offer an affordable and time efficient alternatives. Their services would not be possible without improvements in the distribution systems that takes advantage of urban density. This is how it works. For $99 a year you can get access to a huge selection of movies, products, 2-day shipping and other services through Amazon Prime. The 2-day free shipping has mammoth appeal to a new generation online shoppers who like to save cost and time. Within a matter of a few days they have their products at a competitive price not influenced by location differences. Prime Pantry works a little different but offers a one low cost shipping value of $5.99. Customers purchase

How the Internet has Changed the 4 Ps of Marketing

The 4 P’s are  a big part of marketing and have not lost their luster  as a guide in the online world.  The basic principles of Product, Price, Place and Promotion fits as easily in the virtual world as it does in print media.  The changes have been subtle but profound as marketing experts went through a transition from thinking about physical space to virtual space. On the Internet time and space no longer have same meaning as in the physical world. Products can be sent across the world, the business borders between nations are reduced, and the world is more integrated. Marketing changes to meet those new demands. Product: There is no substitute for a solid product.  In the online world how that product is displayed and described can have a large impact on customers abilities to understand it.  Using an easy to understand description and pictures can make a big difference in helping customers visualize how the product will help them. Price:  The price of products is more comp

Service Logic That Solves Customer Problems

The process of developing a better service logic approach requires more than wishful thinking and running the same process over and over in hopes of doing something new. Organizations that focus on integrating their service concept throughout their operations will be rewarded through greater market relevance and customer support. It is helpful to encourage customers to be co-creators and then developing operations around their needs to ensure focus. Integrated service frameworks relies on taking customers suggestions based on their problems, using their input to develop a salable solution, and then integrating the information throughout operations. The lens of understanding requires the company to think through customer problems and service solutions to successfully move to the next level. Jobs-to-be-done (JTBD) offers insight into organizational needs to solve customers problems while service-dominant logic (SDL) focuses efforts on the customers needs. Using jobs-to-be-done w

Can Social Media Marketing Raise Firm Value?

Do social networks have value? Relationship management tools have found to raise the value of 10 luxury hotels through the use of social network marketing (Jung, et. al., 2013). The study focused relationship marketing through social media networks but does help define the advantages that relationship marketing can offer for businesses. Marketing will also have the benefit of influencing behaviors and thoughts in an online world. Consider how most people view a product or service through the lens of social evaluation. If their friends like a particular product they will likely be open to making a purchase themselves. If the product is extremely popular the value of such products rise and market demand increases. Social marketing is one method of encouraging greater interest in products and services. In many ways, much of economic behavior is based in social perception of products and services. Most items we purchase on any particular day are not necessities but have social val

Symbolism and Sales that Create Repeat Customers

Businesses create impressions through their servicescape, image, products, and music. An environment can be appealing because it creates an impression that taps into something within our culture and backgrounds that helps customers have positive experiences and feelings. Businesses will often use cultural context to create backgrounds and icons that make them stand out from their competitors. Near Balboa Park in San Diego is a little gem of a business called Cafe Bassam that carries the charm of old England and colonial India. Antique hardwood, polished silver vases, seasoned bottles of wine and likely the largest selection of tea around. Tables are small and the atmosphere is hurried in an effort to create an authentic experience. Raw tea is out in the open to create the decor that this is a traditional tea shop. Upon entering you will notice its popularity with trendy people of every background enjoying the experience. A few may be clicking on their laptops, another ruffling t

Sea Shells-Tips on Using Sensory Perception to Improve Sales

The smell of salty sea permeates the nose while the hum and hiss of the waves is subtly blanketing the distractions from the outside world. Foam bubbles among the rocks leaving little foot prints as they sway in and out with each ocean movement. Sea shells creating a colony of travelers  As your toes feel the powder of the sand and the cool water rushes around your ankles you peer out over the horizon to see cranes diving in the water in search of today's meal. The breeze parts your hair and reminds you that life is always present.  San Diego is a popular destination full of sensory perception. In fact, so popular that it draws 34 million visitors a year (As cited in UT Sand Diego ).  They come from all of the world to play in the ocean, eat at the restaurants, attend games, soak up the weather, enjoy the night life and bask on the beaches. San Diego's attraction as a tourist destination is based upon how the environment activates the sense and creates memories that foster po