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Showing posts with the label relationship management

Can Social Media Marketing Raise Firm Value?

Do social networks have value? Relationship management tools have found to raise the value of 10 luxury hotels through the use of social network marketing (Jung, et. al., 2013). The study focused relationship marketing through social media networks but does help define the advantages that relationship marketing can offer for businesses. Marketing will also have the benefit of influencing behaviors and thoughts in an online world. Consider how most people view a product or service through the lens of social evaluation. If their friends like a particular product they will likely be open to making a purchase themselves. If the product is extremely popular the value of such products rise and market demand increases. Social marketing is one method of encouraging greater interest in products and services. In many ways, much of economic behavior is based in social perception of products and services. Most items we purchase on any particular day are not necessities but have social val