Guitar is one of the most versatile instruments to learn. It is easy to take with you and relatively easy to maintain. Sometimes listening to such masters as Tatyana leads to greater motivation and inspiration in your own guitar music.
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Friday, September 21, 2018
Thursday, September 20, 2018
Why Marketing Messages Should be Unique and Thought Provoking
Marketing is an issue of emotion and recall. These emotions could be positive, negative, or anything in between. When we create unique and thought provoking marketing messages we are sparking the person to be cognitively in the moment and think about the message for a second. When we have their attention and focus they will create memories of the message and often recall those emotions when thinking about a product.
Brands are created when entire campaigns have successfully created an image that sparks an emotion among a certain section of the population. For example, if you are an outdoor enthusiast you may respond to breathtaking images of a young man standing on top of a mountain. The images catch our attention and we begin to encode.
When we want to get active, explore the outdoors, such images begin to arise with their motivations. They are connected and encoded into our brains in the same place. They naturally come together when they are released. These emotions then push us to purchase products that help us achieve our goals and objectives.
Sparking memories is so important that companies often connect the past with the future. Think of classic brands like Coke or Tide. They have memories and when we spark those memories we have pleasant childhood thoughts and this creates positive feelings that help us make a purchase.
The next time you are developing your campaign consider the need to ensure create something unique that will be memorable for your audience and help them remember the brand. Don't be so crazy that it damages your brand but be fun and trendy enough that people repeat it creating sparking as many memories and feelings as you can.
Brands are created when entire campaigns have successfully created an image that sparks an emotion among a certain section of the population. For example, if you are an outdoor enthusiast you may respond to breathtaking images of a young man standing on top of a mountain. The images catch our attention and we begin to encode.
When we want to get active, explore the outdoors, such images begin to arise with their motivations. They are connected and encoded into our brains in the same place. They naturally come together when they are released. These emotions then push us to purchase products that help us achieve our goals and objectives.
Sparking memories is so important that companies often connect the past with the future. Think of classic brands like Coke or Tide. They have memories and when we spark those memories we have pleasant childhood thoughts and this creates positive feelings that help us make a purchase.
The next time you are developing your campaign consider the need to ensure create something unique that will be memorable for your audience and help them remember the brand. Don't be so crazy that it damages your brand but be fun and trendy enough that people repeat it creating sparking as many memories and feelings as you can.
Wednesday, September 19, 2018
Wyoming Bear Attack-How Should You Respond to an Encounter
I have been an outdoor enthusiast for sometime and constantly read about the outdoors as much as possible. The recent attack by a grizzly bear in Wyoming indicates there may be some serious changes going on based within the environment and bears familiarity with people. Just FYI this bear has now been killed because it poses a threat to other hunters and hikers.
A few tips might help you with a bear attack. First, bears don't normally just attack unless they are protecting food or protecting their young. In this case, the bears seemed to be very abnormal in their behavior indicating they have had previous exposure to humans and do not fear them. Likewise, their environment may be changing creating hormonal changes in themselves (i.e. contamination or territorial issues).
1. Stop and walk backwards. Show that you are not moving toward the bear or are a threat.
2. Continue talking to the bear in a calm manner to ensure that they differentiate you from other bears and animals.
3. Playing dead could also work in some situations so don't rule it out. They may push you around and test your reactions.
4. Just because a bear stands up doesn't mean it will charge. Most of the time it is a bluff. Jump, wave your hands in the air, scream, etc... to help it reassess.
5. If your with friends stand close together to look like a pack and back off slowly.
6. If you are actually attacked try and hit, bite, punch and kick the eyes and nose as soft spots.
A few tips might help you with a bear attack. First, bears don't normally just attack unless they are protecting food or protecting their young. In this case, the bears seemed to be very abnormal in their behavior indicating they have had previous exposure to humans and do not fear them. Likewise, their environment may be changing creating hormonal changes in themselves (i.e. contamination or territorial issues).
1. Stop and walk backwards. Show that you are not moving toward the bear or are a threat.
2. Continue talking to the bear in a calm manner to ensure that they differentiate you from other bears and animals.
3. Playing dead could also work in some situations so don't rule it out. They may push you around and test your reactions.
4. Just because a bear stands up doesn't mean it will charge. Most of the time it is a bluff. Jump, wave your hands in the air, scream, etc... to help it reassess.
5. If your with friends stand close together to look like a pack and back off slowly.
6. If you are actually attacked try and hit, bite, punch and kick the eyes and nose as soft spots.
Tuesday, September 18, 2018
Review of Lap Swimming Headphones Toyogo MP3 Player
I enjoy lap swimming and I will tell you the most boring part of it is not having music. Its not like when your on a bike and listen to songs in a way that makes time speed up. However, when swimming there is an option.
Waterproof headsets will do the trick if they are rugged enough. This one by Toyogo is pretty good. No problems with it as long as you read the instructional manual. I thought it stopped working, wanted to return it and then read the manual. Just out of power.
It can hold up to 8K songs. That is pretty good. I can plug it into my lap top, download songs, and then listen to them while swimming. Its great to have some distraction and I soon find I am swimming longer and getting in better shape.
Now the only downside to this is the waterproof buds which are not the most comfortable but definitely bearable. You have to put them in fairly solid because any water that gets in will distort the sound. There are some other options for changing around the plugs but I haven't tried them.
$40 on Amazon.
Monday, September 17, 2018
Why Patience is the Key to Interpersonal Relationships
People are sometimes very difficult to work with. They have needs, desires, opinions, values and much more. Sometimes we jump to our own conclusions and other times other people jump to their own conclusions. Our brains are often pre-wired to come to certain conclusions based on our past experiences.
This means that when conflict arises we should stop, not react, and wait for more information when it is helpful. Certainly there are times when people must react quickly but for 95% of the cases simply reserving your response is a powerful statement.
People who are emotional responders are also very traumatized. They yell, scream, get angry and attack. What they are not good at doing is finding the best way of dealing with situations or find those paths that will lead to the best result.
While personal conflict is inevitable with groups of people at work or home it is not acceptable as a standard way of interrelating. There are some people who react and get dysfunctional trying to lash out at others around them. Some always have drama around them.
It should be stated there are a lot of people like that. If you get into an argument with them there will be little to no rational thought. They will seek to perpetuate the conflict, manipulate, lie, and create chaos around them.
They will seek to draw people into their arguments to gain "converts" to a cause. It makes no difference if you, them, or something else caused the problem. Their inherent nature is to be destructive when they feel slighted.
Reacting to bad behavior fuels the problem. They feed off of it and likely you are not providing them with the best responses that are most beneficial for you. By not responding, delaying your response and thinking, you can shift the power structure in the conversation and reserve judgement and actions for a later time of your choosing. Sometimes the best response is to say nothing and give space.
This means that when conflict arises we should stop, not react, and wait for more information when it is helpful. Certainly there are times when people must react quickly but for 95% of the cases simply reserving your response is a powerful statement.
People who are emotional responders are also very traumatized. They yell, scream, get angry and attack. What they are not good at doing is finding the best way of dealing with situations or find those paths that will lead to the best result.
While personal conflict is inevitable with groups of people at work or home it is not acceptable as a standard way of interrelating. There are some people who react and get dysfunctional trying to lash out at others around them. Some always have drama around them.
It should be stated there are a lot of people like that. If you get into an argument with them there will be little to no rational thought. They will seek to perpetuate the conflict, manipulate, lie, and create chaos around them.
They will seek to draw people into their arguments to gain "converts" to a cause. It makes no difference if you, them, or something else caused the problem. Their inherent nature is to be destructive when they feel slighted.
Reacting to bad behavior fuels the problem. They feed off of it and likely you are not providing them with the best responses that are most beneficial for you. By not responding, delaying your response and thinking, you can shift the power structure in the conversation and reserve judgement and actions for a later time of your choosing. Sometimes the best response is to say nothing and give space.
Friday, September 14, 2018
Pictures of Hurricane Florence and First Responder Donation Information
Flooding in North Carolina continues as Hurricane Florence creates an angry torrent damaging property and injuring people. A few places you can get pictures and videos.
You can support first responder efforts of Hurricane Florence at Salvation Army
You can also get pics from the New Burn PD.
Pictures from Weather Nation
You can support first responder efforts of Hurricane Florence at Salvation Army
You can also get pics from the New Burn PD.
Pictures from Weather Nation
Wednesday, September 12, 2018
Three Photos Presented at the Museum of Photographic Arts
I like photography and enjoy it as a hobby. It isn't the only hobby I like but it gets me out of the house and out into nature and events to see things. A group of photographers met yesterday at the Museum of Photographic Arts and I had three pictures that were presented and discussed. I thought you might enjoy. The theme was transportation.
Tuesday, September 11, 2018
Why Entrepreneurs Should be Irrationally Optimistic?
There is something about success that is nearly impossible for most people to obtain because it requires a level of irrational optimism! People simply give up the first time they have a problem. That doesn't mean you do the same thing over and over but you simply don't give up just because you are having a problem. The entrepreneur keeps ticking away day after day to achieve his/her goals.
Failure is necessary to rule out paths that don't lead to success. There are those who see failure as the end while there are those who see failure as an opportunity. Being one of the later helps you maintain your optimism.
Each time failure occurs stop for a moment and analyze the situation. Is it caused by the environment, the process, the product, or you? A level of research and analysis leads to greater knowledge and understanding of what to improve.
Once you have completed your analysis you then make the necessary adjustments. Each success and failure tells you something about how things work and what is needed for success. Every time you adjust your model you get a step closer.
You don't fail until you give up! Each failure, review, change and effort leads one closer and closer to finding a path that works for success. Stick with it until you are rewarded for your efforts.
Failure is necessary to rule out paths that don't lead to success. There are those who see failure as the end while there are those who see failure as an opportunity. Being one of the later helps you maintain your optimism.
Each time failure occurs stop for a moment and analyze the situation. Is it caused by the environment, the process, the product, or you? A level of research and analysis leads to greater knowledge and understanding of what to improve.
Once you have completed your analysis you then make the necessary adjustments. Each success and failure tells you something about how things work and what is needed for success. Every time you adjust your model you get a step closer.
You don't fail until you give up! Each failure, review, change and effort leads one closer and closer to finding a path that works for success. Stick with it until you are rewarded for your efforts.
Friday, September 7, 2018
Video of Amazing Superpod of Dolphins in Monterey Bay California
This is an amazing site. While this does happen yearly they are not usually seen this close to shore where spectators can watch. It may have something to do with weather patterns. There may be as many as 1000 here. They are one of the smartest creatures on the planet.
Watching Del Mar Polo-Pictures and Video
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