Marketing has been called a lot of things and there are so many ways of describing it. Yet the field is often associated with a perception of a world view. Within many campaigns is a deep seated need to influence a world view that attracts like minded adherents to purchase the brand. Each campaign provides a methodology to life.
Lets consider an image of a bottle of rum on the beach. You will also find happy young people enjoying themselves. They are promoting a world view that life should be fun and carefree. We should be youthful and enjoy the world.
Another strong example may be a team of people whitewater rafting down a treacherous river. The slogan may say something like, "Conquer the World" or "Explore Your World" indicating that people should seek to challenge and understand the world around them. It just so happens by buying a particular outdoor brand promotes that view.
How we relate to the world is a reflection of our values and how we see ourselves. We may not be aware of the constructed images we have but they say something about how "things should be". When we find certain brands attractive we are promoting our values and lifestyle through a world view of our inner world.
Tuesday, October 16, 2018
Monday, October 15, 2018
Simple Guitar Scales-Getting Nimble Again with Your Fingers
In recent years I have been re-exploring life in a new way realizing that many of the things we thought would be important are not that important. I have regained a love for creativity, music and art. I once while young earned a scholarship for music but have left that for more practical pursuits. Yet as I get older I realize that music should still be part of our lives and improve our lives.
Here is is some scales that improve your fingers and your ability to move up and down the frets quickly.
Here is is some scales that improve your fingers and your ability to move up and down the frets quickly.
Video on Jumping Horses - Pacing and Position
Slowly I'm teaching my horse to jump. Following professional advice I learned that I should start with the bar on the ground and teach my horse to go over it. Eventually you raise that bar. Having the horse jump is one thing but making sure you are paced well and in proper body position is a complete other issue. This video helps highlight that.
The Joy that Comes from House Repairs- Tips on Getting it Done Right
When I say that the last think you like to see is something that needs to be fixed on the house. It costs money and it costs time. Most of us just hire someone and can become extremely frustrated when contractors don't show up, overcharge and even hide information to extract more information. There is a joy in conducting much of your own home repairs as long as you are willing to take your time and do things the right way. A couple of rules come to mind.
1.) Take Your Time: The number one problem with house repairs is people not taking their time. They rush and make big mistakes.
2.) Learn, Read and Ask Questions: Go online, read and ask people how to do something.
3.) Analyze what your going to do? Analyze what you are going to do before you get ready.
4.) Take measurements: Make sure you understand the sizes and lengths you will need.
5.) Reinforce everything: You may think you have enough but reinforce things when you can.
6.) Safety First: Make sure everything is done in a safe and sufficient manner.
7.) Be Proud: Be happy you were able to do the work yourself in a safe and effective manner. You learned a lot.
1.) Take Your Time: The number one problem with house repairs is people not taking their time. They rush and make big mistakes.
2.) Learn, Read and Ask Questions: Go online, read and ask people how to do something.
3.) Analyze what your going to do? Analyze what you are going to do before you get ready.
4.) Take measurements: Make sure you understand the sizes and lengths you will need.
5.) Reinforce everything: You may think you have enough but reinforce things when you can.
6.) Safety First: Make sure everything is done in a safe and sufficient manner.
7.) Be Proud: Be happy you were able to do the work yourself in a safe and effective manner. You learned a lot.
Saturday, October 13, 2018
What is a True Academic?
The world of higher education is changing. The models are changing and they way we teach students is also changing. The role of the academic will be in question in the future. The use of adjunct instructors is increasing and the full time thinkers are going out the window because we can't justify their return dollars. We will need to rethink the role of the modern academic and encourage thinkers as a function of society even when we don't like what they have to say.
Let me rephrase that....its not that we can't determine their ROI its that we can't calculate all of it. Somethings don't lend themselves well to the dollar. A single thought or idea put in the mind of a hopeful youth may create the next Bill Gates or inspire gifted students to create something that caries on from generation to generation.
The true academic is not the person who seeks to gain promotions simply to show to themselves they are valuable people. They don't need prestige and constant praise but they do need recognition when earned. It is important to remember that schools who promote people into administration should not be promoting upward mobile business professionals but should be encouraging inspiring academics so they can encourage others to also be inspired.
A true academic is a philosopher and a teacher. He/she is loved and hated by society for saying things that may not be popular. They are motivated by learning, creating, engaging, and promoting. They don't hide their discoveries in a vault but share them with the world so that there is a chance it can change things.
Academics are also unsung leaders. Today's political landscape may have tainted the academic world and made them "party men" but this should never have been the case. The true scholar, academic and philosopher is free from the constraints and selfish motivations of people so they can drag society kicking and screaming to a higher state of existence.
Academics should be diverse, come from different thought backgrounds, should debate modern problems, and seek to make the world a better place. They should be independent from the whims of their bosses, managers, and administrators. They have a responsibility to think outside the fray of daily life and give back that knowledge to society.
Let me rephrase that....its not that we can't determine their ROI its that we can't calculate all of it. Somethings don't lend themselves well to the dollar. A single thought or idea put in the mind of a hopeful youth may create the next Bill Gates or inspire gifted students to create something that caries on from generation to generation.
The true academic is not the person who seeks to gain promotions simply to show to themselves they are valuable people. They don't need prestige and constant praise but they do need recognition when earned. It is important to remember that schools who promote people into administration should not be promoting upward mobile business professionals but should be encouraging inspiring academics so they can encourage others to also be inspired.
A true academic is a philosopher and a teacher. He/she is loved and hated by society for saying things that may not be popular. They are motivated by learning, creating, engaging, and promoting. They don't hide their discoveries in a vault but share them with the world so that there is a chance it can change things.
Academics are also unsung leaders. Today's political landscape may have tainted the academic world and made them "party men" but this should never have been the case. The true scholar, academic and philosopher is free from the constraints and selfish motivations of people so they can drag society kicking and screaming to a higher state of existence.
Academics should be diverse, come from different thought backgrounds, should debate modern problems, and seek to make the world a better place. They should be independent from the whims of their bosses, managers, and administrators. They have a responsibility to think outside the fray of daily life and give back that knowledge to society.
The Art of Estas Tonne as a Guitar Musician and Simple Promoter
Estas Tonne offers some of the most beautiful guitar music I have heard. His skill is amazing and his videos seem to have a sort of simple aspect to them making it more of a backyard sort of impression. Great music can happen anywhere kind of feeling!
He seems to have be pushing the concept of beauty in the world. Music must only be played and heard. It is to be enjoyed by all people and there is a story within the notes.
He seems to have be pushing the concept of beauty in the world. Music must only be played and heard. It is to be enjoyed by all people and there is a story within the notes.
Friday, October 12, 2018
Changing of the Color of Leaves in Garden Fayette Park Hiking Areas
If your interested in buying any print outs let me know. I give half to charity and keep the other half for expenses. 8.5 X11 $25 and 16X20" $50. I can either bill you or send you a Pay Pal Request. Just let me know which pic you want....best way is start with #1 at the top and go down. muradabel@gmail.com
Building in Rest Periods While Working Out by Changing Things Up
Working out is great for your body and many of us enjoy it regularly. We run into the problem when our bodies get stiff and worn out. While sometimes it makes sense to sort of work through these problems other times it is wiser to take the day off by doing something else. Thus you are not taking the day off of a workout but only doing something that uses different muscles allowing your body's sore spots to rest.
These are a few things that pop up when I know I need to adjust my workout
1.Soreness over a couple of days. Your body should nearly recover between workouts.
2. Tiredness. Your body gets tired and you feel like you need more sleep.
3. Stiffness. When your body feels stiff and hard to stretch.
What I do on these days, every three days or so, is to engage in a different type of activity such as walking, hiking, kickboxing, biking, or swimming. Because you don't do this often your body changes and adjusts these sports and turns workout gains into functional muscle that improves your overall health while adding to your quality of life..
These are a few things that pop up when I know I need to adjust my workout
1.Soreness over a couple of days. Your body should nearly recover between workouts.
2. Tiredness. Your body gets tired and you feel like you need more sleep.
3. Stiffness. When your body feels stiff and hard to stretch.
What I do on these days, every three days or so, is to engage in a different type of activity such as walking, hiking, kickboxing, biking, or swimming. Because you don't do this often your body changes and adjusts these sports and turns workout gains into functional muscle that improves your overall health while adding to your quality of life..
Thursday, October 11, 2018
Going Back to Your Fundamentals To Ensure You are Giving the Right Signals To Your Horse
Training and working with horses is not easy and takes a lot of time and effort. One of the way I go back and check on my fundamentals is to ensure that as a rider I'm giving the proper signals to my horse. Watching videos helps me do this fairly easy task. If you do it wrong it will impact you. I was playing polo a month ago and couldn't figure out why my reigns kept slipping when they got moist. I think noticed my grip was wrong. :)
Wednesday, October 10, 2018
What is a Sustainable Economy?
A perpetual sustainable economy is an important part of rejuvenating the U.S. to a system that continues to get stronger year after year. Much has changed over the past 30-40 years and we see that our system has lost some of its economic power and abilities. To return to an upward trajectory we have to think about what it means to be a sustainable economy that continue to grow. A few thoughts below are included for mental digestion.
-Produces Sufficient Tax Revenue: Produces enough tax revenue to pay for large scale improvements, governance, encouraging of work skills, public services and general improvement in the environment. Tax revenue should be able to cover expenditures.
-Investment: Draws enough investment to maintain the area and continue to improve it. That doesn't mean each area must grow but that each area should have enough capital influx to develop and maintain itself.
-Social/Economic Justice: A system of governance that is fair, an economic model that encourages the highest levels of economic activity from all stratus of society, and a general believe that everyone is part of the same community. Each person should be treated fairly under the system and given equal consideration.
-Education, Open Mindedness, and Innovation: Has access to higher education institutions that produce skilled innovative workers, a culture that is open to new ideas and converts them into working philosophies, as well as innovative mindsets that ensure the system develops and rejuvenates.
-Infrastructure: Solid infrastructure that allows the transference of information, resources, product facilities, shipping, and a high quality of life.
-Brand: A city brand that is attracts skilled workers and comes to represent the products produced in the area. Collaborative efforts between government and business is helpful.
-Resources: Cities will need access to certain resources that are not far removed from the products they produce.
-Technology: Continuously takes new technology and integrates into its system. While this seems similar to innovation there are some markets that don't have access to the technological abilities of others.
-Produces Sufficient Tax Revenue: Produces enough tax revenue to pay for large scale improvements, governance, encouraging of work skills, public services and general improvement in the environment. Tax revenue should be able to cover expenditures.
-Investment: Draws enough investment to maintain the area and continue to improve it. That doesn't mean each area must grow but that each area should have enough capital influx to develop and maintain itself.
-Social/Economic Justice: A system of governance that is fair, an economic model that encourages the highest levels of economic activity from all stratus of society, and a general believe that everyone is part of the same community. Each person should be treated fairly under the system and given equal consideration.
-Education, Open Mindedness, and Innovation: Has access to higher education institutions that produce skilled innovative workers, a culture that is open to new ideas and converts them into working philosophies, as well as innovative mindsets that ensure the system develops and rejuvenates.
-Infrastructure: Solid infrastructure that allows the transference of information, resources, product facilities, shipping, and a high quality of life.
-Brand: A city brand that is attracts skilled workers and comes to represent the products produced in the area. Collaborative efforts between government and business is helpful.
-Resources: Cities will need access to certain resources that are not far removed from the products they produce.
-Technology: Continuously takes new technology and integrates into its system. While this seems similar to innovation there are some markets that don't have access to the technological abilities of others.
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