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Showing posts with the label branding

What Your Car Says About You?

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Cars have personalities in the same way we have personalities. Cars are designed to appeal to particular demographics and seek to emulate the characters of their target market in their design. This is one reason your personal image becomes associated with the type of car you drive and the items you buy. To the outside world, your car becomes an extension of yourself. There is brand personality and consumer personality. Brand personalities are those values a brand image symbolizes. Brand personalities revolve around personas of excitement, sincerity, ruggedness, competence and sophistication.  When there is mutuality between consumer personality and brand personality the car is said to “suit you." People with particular personalities are attracted to products with similar personalities (Seimiene, 2012). If you see yourself as a cowboy chances are you will walk past the smart cars and head straight over to the 4X4s. Your idea of fun may look more like “mudding” with Garth Broo

Experiencing Unique Beach Culture at Pacific Bean Co

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Pacific Bean Co. Company isn’t your largest, technologically advanced, or even the most upscale lounge but it does offer something many other shops don’t-a unique cultural brand. With an open air concept this small shop provides a street side view of beach events. Located at the entrance of Crystal Pier it is known for their Mochas and laid back beach crowd that appeals to Pacific Beach strollers.  Large chain coffee shops can be found throughout shopping malls, neighborhoods, high traffic areas throughout the country. The trend has exploded in the past decade or so. However, as large chains become more popular the small coffee shop is able to provide a unique experience that appeals to a significant segment of the population.  Large global brands can produce cultural heterogeneity with local cultures (Thompson & Arsel, 2004). As large chains using similar styles of coffee shop design it also helps consumers find additional interest in unique shops.   Small coffee sh

Does Brand Image Keep Rockin Baja..."Rockin"?

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Rockin Baja in Old Town San Diego offers a full menu of Mexican Baja food. Known for its food, drinks and entertainment it has positive reviews from customers. The atmosphere is unique offering lots of knick knacks to gain your attention throughout the restaurant. Fountains, wall hangings, authentic décor, and plant life dot the well-designed floor space. It is one of those places where so much lively entertainment, bright décor and spicy food enhance your mood. Live entertainment is a big attraction for Rockin Baja. Patrons come to toast to good times and listen to the singers while they order a bucketful of authentic Baja food. Lobster, fish tacos, and other zesty Mexican style plates are on the menu. Originally started in the sleepy fishing village of Puerto Nuevo its brand has been franchised to a couple of locations around San Diego.   Using identifiable food types, décor, music and a unique location image helps to create a strong brand from the multiple pieces that