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Does Brand Image Keep Rockin Baja..."Rockin"?

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Rockin Baja in Old Town San Diego offers a full menu of Mexican Baja food. Known for its food, drinks and entertainment it has positive reviews from customers. The atmosphere is unique offering lots of knick knacks to gain your attention throughout the restaurant. Fountains, wall hangings, authentic décor, and plant life dot the well-designed floor space. It is one of those places where so much lively entertainment, bright décor and spicy food enhance your mood. Live entertainment is a big attraction for Rockin Baja. Patrons come to toast to good times and listen to the singers while they order a bucketful of authentic Baja food. Lobster, fish tacos, and other zesty Mexican style plates are on the menu. Originally started in the sleepy fishing village of Puerto Nuevo its brand has been franchised to a couple of locations around San Diego.   Using identifiable food types, décor, music and a unique location image helps to create a strong brand from the multiple pieces that