Skip to main content


Showing posts with the label globalization

Experiencing Unique Beach Culture at Pacific Bean Co

Pacific Bean Co. Company isn’t your largest, technologically advanced, or even the most upscale lounge but it does offer something many other shops don’t-a unique cultural brand. With an open air concept this small shop provides a street side view of beach events. Located at the entrance of Crystal Pier it is known for their Mochas and laid back beach crowd that appeals to Pacific Beach strollers.  Large chain coffee shops can be found throughout shopping malls, neighborhoods, high traffic areas throughout the country. The trend has exploded in the past decade or so. However, as large chains become more popular the small coffee shop is able to provide a unique experience that appeals to a significant segment of the population.  Large global brands can produce cultural heterogeneity with local cultures (Thompson & Arsel, 2004). As large chains using similar styles of coffee shop design it also helps consumers find additional interest in unique shops.   Small coffee sh

7th International Scientific Conference on Economic and Social Development

October 24 th 2014 New York, United States of America Type: Conference Topics are focused on recent challenges to modern national economies and business enterprises: Globalization and Challenges of the Modern World; Enterprise in Turbulent Environment; Entrepreneurship Caught Between Creativity and Bureaucracy Web address: NYIndex.html

International Macro-Marketing Encourages National Development

Ferry Landing Marketplace-Coronado Marketing and economic development are two concepts that are intertwined. According to a paper by Low and Dang (2012), international marketing is a major factor in raising economic development in a country. The development of society through producing and selling relevant products worldwide is based deeply in prior literature dating back over a century. Without marketing it will be difficult to grow the wealth of a country. The concept of international marketing can be seen as macro-marketing; or marketing on a large scale. Macro-marketing is related to marketing systems, marketing systems impact on society, and societies influence on marketing systems (Hunt, 1977).  As marketing is a national exchanged and international marketing is an international exchange, development of society is directly impacted by the quality and value of goods and services flowing through these exchanges. The purpose of international marketing is to satisfy n