Pages

Showing posts with label globalization. Show all posts
Showing posts with label globalization. Show all posts

Sunday, July 13, 2014

Experiencing Unique Beach Culture at Pacific Bean Co



Pacific Bean Co. Company isn’t your largest, technologically advanced, or even the most upscale lounge but it does offer something many other shops don’t-a unique cultural brand. With an open air concept this small shop provides a street side view of beach events. Located at the entrance of Crystal Pier it is known for their Mochas and laid back beach crowd that appeals to Pacific Beach strollers. 

Large chain coffee shops can be found throughout shopping malls, neighborhoods, high traffic areas throughout the country. The trend has exploded in the past decade or so. However, as large chains become more popular the small coffee shop is able to provide a unique experience that appeals to a significant segment of the population. 

Large global brands can produce cultural heterogeneity with local cultures (Thompson & Arsel, 2004). As large chains using similar styles of coffee shop design it also helps consumers find additional interest in unique shops.  Small coffee shops can find a niche that helps separate their identity from other shops that keep their patrons coming back. 

Pacific Bean Coffee Co. is all about unique identity and is well known for its mochas, acai bowls, and large selection refreshments. Patrons will frequently leave their surf boards against the wall, order an iced coffee and then make their way back to the beach. You won’t find this type of flip flop, flowered waist wrap, and t-shirt culture in larger corporations.   

Pacific Bean Co. Company
712 Garnet Ave,
San Diego,
CA 92109



Thompson, C. & Arsel, Z. (2004). The Starbucks brandscape and consumers’ (anticorporate) experiences of glocalization. Journal of Consumer Research, 31 (3).
 


Monday, May 5, 2014

7th International Scientific Conference on Economic and Social Development



October 24th 2014
New York, United States of America
Type: Conference

Topics are focused on recent challenges to modern national economies and business enterprises: Globalization and Challenges of the Modern World; Enterprise in Turbulent Environment; Entrepreneurship Caught Between Creativity and Bureaucracy

Web address: http://www.esd-conference.com/NYIndex.html

Monday, December 30, 2013

International Macro-Marketing Encourages National Development


Ferry Landing Marketplace-Coronado
Marketing and economic development are two concepts that are intertwined. According to a paper by Low and Dang (2012), international marketing is a major factor in raising economic development in a country. The development of society through producing and selling relevant products worldwide is based deeply in prior literature dating back over a century. Without marketing it will be difficult to grow the wealth of a country.

The concept of international marketing can be seen as macro-marketing; or marketing on a large scale. Macro-marketing is related to marketing systems, marketing systems impact on society, and societies influence on marketing systems (Hunt, 1977).  As marketing is a national exchanged and international marketing is an international exchange, development of society is directly impacted by the quality and value of goods and services flowing through these exchanges.

The purpose of international marketing is to satisfy needs worldwide. When countries can align their economic systems to produce products and services that will lead to wealth growth and quality of life development they have effectively competed on the international market. If wealth is moving overseas and standards of living are lowering then they are not effectively competing. The individual arguments matter little in this debate if they produce the same results.

International marketing isn’t a standalone process and relies on the three subsystems of physical distribution systems, financial systems, and communicative systems (Drucker, 1958). Companies must have connections to distribution networks; they need a medium of exchange and financial transference, and the ability to manage their companies/distributors through communicative systems. Customers must be aware of products, have a mechanism to purchase the products and receive the products.

The products are not bought and distributed without first being developed. The concepts of entrepreneurship, standards, proper management and stimulating demand can increase the market size. As these elements come together higher levels of productivity and efficiency in product development rise thereby drawing in more wealth (Cundiff & Hilger, 1980).

Ricardo’s theory of comparative advantage indicates that companies that can produce products cheaper in one country can trade with other countries with different competencies (Ricardo, 1817).  Labor, capital, and land are used to develop competencies in market production. Today’s international marketplace requires highly competent labor as resource extraction is likely an advantage of emerging nations.   

The authors argue that economic development requires the right national environment. It is important for nations to cluster industries and create local spillover effects that improve upon skilled labor, capital investments, and infrastructure. International marketing links a country to the international market and helps to encourage adjustments within society to meet these challenges. There is a growing need among developed nations to adjust their governmental management to better reflect the needs of the global marketplace.

The report helps us understand that when products are designed and produced to a world market economic growth can occur. Firms must align their internal resources to the world environment in order to be successful. Competencies lay in using intellectual abilities and highly skilled labor to turn lower value commodities to higher value products that have wide appeal and generate significant wealth. Underdeveloped nations will have a hard time copying the products and services developed through higher level nations when the highest human capital is developed that matches available resources.

Cundiff, E. W. and Hilger, M. T. (1980). Marketing and the Production-Consumption  Thesis in Economic Development. InG Fisk, R. W. Nason & P. D. White (Eds.), Macromarketing: evolution of Thought (pp. 177-186). Boulder: University of Colorado, Business Research Division.

Hunt, S.D. (1977). The three dichotomies model of marketing: An elaboration of issues. In C. C. Slater (Ed.), Macromarketing: Distributive Processes from a Societal Perspective (pp. 52-56). Boulder,  CO:  Business  Research  Division,  University  of  Colorado.

Low, S. & Dang, T. (2013). Role of marketing and construction in economic development: lessons for emerging economies. IBA Business Review, 7 (1).

Ricardo, D. (1817). On theprinciples ofpolitical ecOIIOfl9\ and taxation. London: J. M'Creepy.