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International Macro-Marketing Encourages National Development

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Ferry Landing Marketplace-Coronado Marketing and economic development are two concepts that are intertwined. According to a paper by Low and Dang (2012), international marketing is a major factor in raising economic development in a country. The development of society through producing and selling relevant products worldwide is based deeply in prior literature dating back over a century. Without marketing it will be difficult to grow the wealth of a country. The concept of international marketing can be seen as macro-marketing; or marketing on a large scale. Macro-marketing is related to marketing systems, marketing systems impact on society, and societies influence on marketing systems (Hunt, 1977).  As marketing is a national exchanged and international marketing is an international exchange, development of society is directly impacted by the quality and value of goods and services flowing through these exchanges. The purpose of international marketing is to satisfy n