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Showing posts with the label cultural identity

Experiencing Unique Beach Culture at Pacific Bean Co

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Pacific Bean Co. Company isn’t your largest, technologically advanced, or even the most upscale lounge but it does offer something many other shops don’t-a unique cultural brand. With an open air concept this small shop provides a street side view of beach events. Located at the entrance of Crystal Pier it is known for their Mochas and laid back beach crowd that appeals to Pacific Beach strollers.  Large chain coffee shops can be found throughout shopping malls, neighborhoods, high traffic areas throughout the country. The trend has exploded in the past decade or so. However, as large chains become more popular the small coffee shop is able to provide a unique experience that appeals to a significant segment of the population.  Large global brands can produce cultural heterogeneity with local cultures (Thompson & Arsel, 2004). As large chains using similar styles of coffee shop design it also helps consumers find additional interest in unique shops.   Small coffee sh