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Showing posts with the label brand image

What Your Car Says About You?

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Cars have personalities in the same way we have personalities. Cars are designed to appeal to particular demographics and seek to emulate the characters of their target market in their design. This is one reason your personal image becomes associated with the type of car you drive and the items you buy. To the outside world, your car becomes an extension of yourself. There is brand personality and consumer personality. Brand personalities are those values a brand image symbolizes. Brand personalities revolve around personas of excitement, sincerity, ruggedness, competence and sophistication.  When there is mutuality between consumer personality and brand personality the car is said to “suit you." People with particular personalities are attracted to products with similar personalities (Seimiene, 2012). If you see yourself as a cowboy chances are you will walk past the smart cars and head straight over to the 4X4s. Your idea of fun may look more like “mudding” with Garth Broo

How Online Media Will Change Marketing Strategies

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Is the world of marketing changing? The advent of online marketing has adjusted the basic assumptions of marketing and the way in which companies reach potential customers. A longitudinal study by Valos, et. al. (2010) looks at the perceptions of 40 senior marketing executives and attempts to understand how things have evolved. The study provides implications for future marketing strategies. No doubt the Internet has changed the very way in which people obtain information from their environment and how they make choices between different types of products. Each purchase is based upon a range factors that includes social impression, product understanding, ease of purchase, information attainment, benefits vs. costs, and consumer personality.   The Internet has become a new catalyst in putting these factors together in a way that leads to positive purchase decisions. Today’s advertisers are moving away from mass marketing approaches and seeking to be more exact with their

Wine Review: Smoking Loon (2012)-The Cultured Outdoorsman’s Merlot

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The full-bodied Smoking Loon Merlot (2012) is strong and tart like the name implies. You will discover flavors of cherry, pomegranate and cranberry weaved throughout its design. A few reviewers argue there is a background flavor of black walnut. Made by Smoking Loon Winery this is a perfect glass for the home bbq, roasted duck, or meatloaf recipes. Open a bottle of Smoking Loon Merlot upon returning to the cabin from your next duck hunting escapade.  The brand appeals to your birdshot touting, vest donning, flannel wearing outdoor hunting enthusiast. It was designed after Don Sebastiani’s love of cigars and his father August’s love for water fowl.   The wine appeals to hunters who love to sit on their porches and watch the sun set over the rural landscape. There are few things more enjoyable than a glass of Smoking Loon Merlot after spending a few hours tracking fowl.  The outdoor personality is unique when compared to the general population. According to a study based o