Academic-Capital

Is the world of marketing changing? The advent of online marketing has adjusted the basic assumptions of marketing and the way in which companies reach potential customers. A longitudinal study by Valos, et. al. (2010) looks at the perceptions of 40 senior marketing executives and attempts to understand how things have evolved. The study provides implications for future marketing strategies. No doubt the Internet has changed the very way in which people obtain information from their environment and how they make choices between different types of products. Each purchase is based upon a range factors that includes social impression, product understanding, ease of purchase, information attainment, benefits vs. costs, and consumer personality.   The Internet has become a new catalyst in putting these factors together in a way that leads to positive purchase decisions. Today’s advertisers are moving away from mass marketing approaches and seeking to be more exact with their

Organizations seek to raise their customer service preferences but may ignore more fundamental adjustments in the manufacturing processes which raises and creates higher levels of product development. It is often these systematic changes which can transform quality products into superb products that improve upon quality, design, functionality, utility and eventually long-term customer satisfaction.   Customers have needs and demands that make their way into their perceptions of the business and the product. A positive perception of quality is important for meeting these customer expectations Stojkovic & Djordjevic (2010). Where Americans may have difficulty competing on price due to international competition, they can still enhance quality and service to retain value. It is difficult to compete on price as a sole factor when labor costs and currency make product manufacturing much cheaper in China and Asia. Even with such difficult to match price points Americans can still prov