Organizations seek to raise their customer service preferences but may ignore more fundamental adjustments in the manufacturing processes which raises and creates higher levels of product development. It is often these systematic changes which can transform quality products into superb products that improve upon quality, design, functionality, utility and eventually long-term customer satisfaction. Customers have needs and demands that make their way into their perceptions of the business and the product. A positive perception of quality is important for meeting these customer expectations Stojkovic & Djordjevic (2010). Where Americans may have difficulty competing on price due to international competition, they can still enhance quality and service to retain value. It is difficult to compete on price as a sole factor when labor costs and currency make product manufacturing much cheaper in China and Asia. Even with such difficult to match price points Americans can still prov
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