Monday, June 9, 2014

Wine Review: Smoking Loon (2012)-The Cultured Outdoorsman’s Merlot

The full-bodied Smoking Loon Merlot (2012) is strong and tart like the name implies. You will discover flavors of cherry, pomegranate and cranberry weaved throughout its design. A few reviewers argue there is a background flavor of black walnut. Made by Smoking Loon Winery this is a perfect glass for the home bbq, roasted duck, or meatloaf recipes. Open a bottle of Smoking Loon Merlot upon returning to the cabin from your next duck hunting escapade. 

The brand appeals to your birdshot touting, vest donning, flannel wearing outdoor hunting enthusiast. It was designed after Don Sebastiani’s love of cigars and his father August’s love for water fowl.  The wine appeals to hunters who love to sit on their porches and watch the sun set over the rural landscape. There are few things more enjoyable than a glass of Smoking Loon Merlot after spending a few hours tracking fowl. 

The outdoor personality is unique when compared to the general population. According to a study based on the Myers-Briggs Type Indicator (MBTI) of those who choose outdoor activities the outdoor personality is more introverted and intuitive than the general population (Cashel, et. al. 1996). They were similar to the general population in thinking-feeling and judgment-perception dimensions. 

Likewise, a study commissioned by French Wines with Style helps highlight how those who choose red wine differ from other wine drinkers.  Red wine drinkers generally make more money and are happier than status loving white wine drinkers or change oriented rose wine drinkers (Ross, 2012). More than half of red wine drinkers have a college degree, 81% are happy at work, with 65% holding greater career aspirations. A total of 76% percent of red wine drinkers considered themselves “cultured”. 

If you own a dining establishment consider whether offering Smoking Loon Red Wine fits within the personality dimensions of your outdoor and red wine drinking patrons. If your establishment serves meat dishes, caters to higher income introverted intuitive types and has an outdoor/rustic décor (i.e. steak house) this may be wine for your purchasing list. At 4-5 glasses for a shelf price of $10 per bottle your mark-up is likely to be lucrative.

Smoking Loon Wineries

Cashel, et. al. (1996). Personality preferences of outdoor participants. Report (ED413133).

Moss, B. (2012). New study claims red wine drinkers earn more. Cellarviewines. Retrieved June 9th, 2012 from

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