Posts

Showing posts with the label Campaign Theory

John James vs. Senator Gary Peters: How Money Increases Marketing Reach?

An article by Craig Mauger (July 19th, 2020) entitled James Raises more Cash than Peters in Michigan Senate Race for 4th Strait Time discusses the amount of money earned by two Senate candidates. As the race heats up this money will have an influence on the results of the election through marketing reach. Money creates more purchasing power but it is the marketing message and the use of the money that will have the biggest impact. How can campaign money be used to increase marketing reach and votes? The Raising of Money I'm focused more on understanding our political process than I am on candidates and who you should vote for. That really isn't my purpose although I have my own political leanings that are not so easy to define as all this and all that. Its more important for people to understand become aware of how politics impacts our lives and how it influences the direction of our country. It is also beneficial for people who have an interesting in marketing to gain g