Showing posts with the label symbolism and sales

Symbolism and Sales that Create Repeat Customers

Businesses create impressions through their servicescape, image, products, and music. An environment can be appealing because it creates an impression that taps into something within our culture and backgrounds that helps customers have positive experiences and feelings. Businesses will often use cultural context to create backgrounds and icons that make them stand out from their competitors. Near Balboa Park in San Diego is a little gem of a business called Cafe Bassam that carries the charm of old England and colonial India. Antique hardwood, polished silver vases, seasoned bottles of wine and likely the largest selection of tea around. Tables are small and the atmosphere is hurried in an effort to create an authentic experience. Raw tea is out in the open to create the decor that this is a traditional tea shop. Upon entering you will notice its popularity with trendy people of every background enjoying the experience. A few may be clicking on their laptops, another ruffling t