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Encouraging San Diego Creativity to Solve Business and Scientific Problems

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Creativity isn’t just the domain of the artistic types and has practical applications for businesses. Without new ideas, ways of accomplishing goals, and unique solutions businesses fail to develop and grow. A paper by Deepa and Gopal (2011) delves into a model of creativity and how it can be used to foster business growth. The model focuses on four main stages of creative development that pushes a unique idea to a practical solution. San Diego has an abundance of creative people and artists from all walks of life that can contribute to economic growth. Ralph Waldo Emerson once wrote, “ Art is a jealous mistress, and, if a man have a genius for painting, poetry, music, architecture, or philosophy, he makes a bad husband, and an ill provider, and should be wise in season, and not fetter himself with duties which will embitter his day .”   The problem with artists is not the art itself but the practical use of the creative mind to solve real problems. With a little training

Learning About Perception, Creativity, and Science Through Poetry

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Few things strike as true as poetry from great artists who pondered the nature of man and the universe. Some poetry is long and some is short but each brings a different perspective about this thing we call existence. The poetry below is about our imaginations and the power of seeing and perceiving the world. Those who feel and see the world do so through their mental faculties built upon the information gathered through their senses. This knowledge is not reliant only on physical sensation but the interpretation of that sensation. Those with higher cognitive functions adapt, innovate and perceive at a higher level than those who don’t.   They make more connections, understand in greater depth, and can see the impact of decisions from the power of their imaginations. Consider asking a person with no knowledge on a particular subject to formulate a relevant opinion. Without doubt the far majority will rehash the opinions of other notable people in society.   They may draw

Are all Businesspeople Artists?

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Art and business are often seen as two radically different fields that appear on the surface to have very little in common with each other. Art is for the romantic while business is for the realist. Art is a dreamer’s occupation and business is for the hard-nosed adherent to the facts of life. This artificial mental barrier may not be true as we think for art and business are integrally tied to the ability to see possibilities.   There are obvious connections between the two once we start digging into the nitty gritty of their existence. For example, in marketing business requires the use of art to create stories, messages, and themes. It would be difficult to attract new customers in an atmosphere of marketing fatigue unless you are willing to do something unique. Most of us remember the really creative commercials that take into consideration visual artistic design.  Let us move a little deeper into the use of art and business for product development. Successful busin

The Process of Creative Breakthroughs and Scientific Discoveries

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If you ever had an “aha” moment or a creative breakthrough this article is for you. Occasionally, if we think about a problem long enough we find a solution that is unique and beneficial. Scientific discoveries often live and die off new discoveries. According to Melissa Schilling (2005) those aha moments are years in the making and often rely on the cognitive abilities of the person. They are derived from the way in which people connect information to find new and unique perspectives. Insight is a concept that entails an atypical association through the recombination of information to create a shortcut in a person’s network of representations. This shortcut can re-orientate a person’s perspective and create cascades to other connections. The result is a verified solution to a problem that has been previously undiscovered. These connections are from working decades within a field and often rely on tight clusters of information. In science, as a person continues to gain m