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The Customer as a Co-Creator

Businesses often forget that the customer is the end user and they determine the success of any product, service or organization. Designing products with the customer in mind is important but using customer’s feedback in innovating those products can create higher income streams. Reaching out and asking customers for their feedback can take different forms in today’s world.  The product development process includes ideas generation, screening of ideas, development and testing, business analysis, marketing testing and commercialization (Finch, 2012). New ideas are reviewed for feasibility and then then tested to ensure they work. A thorough analysis of the profitability and marketability of the product is conducted before mass production.  Great ideas can come from many different locations. An often untapped source is the customer themselves. Product reviews, focus groups, and questionnaires were some of the tools to gain insight into products. As Internet technology develo

Should We Expect Greater Innovation in the Future?

Will we see higher levels of innovation and skill development in the future ? When entrepreneurship creates new products , it forces human capital upward as companies adapt this technology to create competitive advantages . Today 's employment market is filling vacancies quickly and may soon begin to innovate again to find greater competitive strengths . Spurts of technological advancement are followed by greater demands for market skills that raise human capital formation (Gomes, 2011). As companies adapt to new technology , they will seek to hire and train employees to use this technology. Employment expectation will adjust education and schooling to meet new job needs . As the labor market moves closer to maximum employment capacity the cost of wages rises and pushes companies to adjust their strategies to focus on new competitive strengths. Technological advancement and integration is

The Power of Perceiving - The Secret of Entrepreneurship

Perception is a powerful way to create opportunities . It is so powerful that it can change lives and spark opportunities in abundance . Entrepreneurship is about perceiving differences and then capitalizing on those differences through applicable market solutions . Perception is created by years of hard work that culminates into a moment of clarity and innovative inspiration . Entrepreneurial insight is derived from connecting lots of information together in a way that creates new products or services . This development relies on experience with the product , exploring uses of the product , and finding ways to improve the product . When education , experience , motivation come together , a new perception is created that leads to innovation . Perception is not a passive process and requires the full engagement of the individual . Finding innovative market solutions relies on gathering and interpretin

Developing Innovative Capital Through the Subconscious

Creativity leads to innovation that improves organizational functioning by solving problems. As more problems are resolved, the organization continues growing to become competitive on the market. Even though the subconscious influences creativity and problem solving, it is has been ignored as pseudo-science despite impacting almost everything in our lives; including solving business problems. Creativity relies on our ability to resolve problems that lead to the survival of both ourselves and society. Creative people like Einstein are honored because they have the capacity to develop new solutions to long unsolved problems. Without the use of the subconscious, creativity would have never been turned into a useful form. Problem-solving requires preparation, incubation, illumination, and verification (Grupas, 1990). A creative person studies a problem and develops a knowledge base, allows possible solutions to incubate in the subconscious, percolates a solution into a conscious form

Intuition and Scientific Advancement Among the Gifted Population

Giftedness is a trait that comes with high intensity, motivation, love of learning and emotional sensitivities that make a person highly functional in the environment. Many countries have gifted enrichment programs to ensure that such individuals can fully contribute to the development of society. The U.S. has not fully developed their programs. Understanding the power of giftedness and their intuition that leads to career success is important in fostering their abilities for the benefit of everyone.  Science has moved beyond the definition of giftedness and is working on better ways to select and categories giftedness for better development (Porath, 2013). Intuition is one of those gifted traits that lead to higher mastery of the environment and scientific innovation through perceiving differences within the environment. That perception matched with the rigor of scientific logic encourages new discoveries. Intuition can be extremely powerful and can culminate in all typ