Academic-Capital

Red Lobster has been known for decades as one of the landmark seafood houses of the nation. In recent years, the growing influence of competitive brands and the diversification of Red Lobster’s menu have led to lower than anticipated sales and a decline in market appeal experienced by many other chain establishments that didn’t change with the times. The restaurant will now focus more exclusively on lobster and seafood to bring back their brand recognition and hopefully their sales as well.  Focus on Lobster and Seafood : Red Lobster is a lobster and seafood joint and should focus exclusively on their brand offering. At least 85% of their menu will be seafood oriented. Price Point Options : The new menu will have options at various price points. This will help consumers, no matter what they are expecting to spend, find something off the menu to eat.   Presentation: American consumers are turning away from pile your plate high and all-you-can-eat offerings. Red Lobster

South Beach Bar and Grill isn’t your run of the mill chain mall dining experience. Located a block from Ocean Beach pier, adjacent to the beach, and less than a mile from the San Diego River entrance it is a seafaring restaurant that boasts a unique dockside experience. Hosting over 22 tequilas, over 40 different craft beers, flat screen TVs on nearly every wall and some of the best Mahi Mahi tacos in San Diego it draws a sizable beach thumping crowd. Their menu contains many of your standard items like burgers, salads, and steaks but also provides some unique offers more exclusive the restaurant. You may opt for an Octopus Cocktail, Lobster Taco, or the Maui Chicken Grilled Pineapple and Teriyaki. If you’re a little adventurous you could try a Shark Taco or Oyster Shooter with Peppered Vodka. South Beach Bar and Grill is popular with tourists around Ocean Beach. Restaurant experiences contribute to the overall tourist satisfaction of their vacation (Sparks, et. al., 2003)

Dining in style isn’t hard at the Brockton Villa. Towering over the cliffs you get a great view of the bay, sounds and smells of the ocean, and the fresh outdoor air while toasting the great times. As a historical landmark it is one of those places that offers more than just great food. It is a local icon with its own charm and history. Tourists flock to the restaurant as they walk along the coast and cove.  The barren site was bought by Dr. Joseph Rodes in 1894 for $165. A great ocean front site with access to the cove and the beach. It was a vacationing home in the bungalow style. Over the years it was inhabited by the “turtle lady” who entertained President Truman and bought by Pannikin coffee to turn into a restaurant. It became a historical landmark and local attraction.  Seating occurs on the deck, terrace or inside. Within the ancient building is a warm fireplace and table seating. The terrace affords a great view of the oceanfront while the deck has a little more