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What to Expect from Red Lobster’s New Menu

Red Lobster has been known for decades as one of the landmark seafood houses of the nation. In recent years, the growing influence of competitive brands and the diversification of Red Lobster’s menu have led to lower than anticipated sales and a decline in market appeal experienced by many other chain establishments that didn’t change with the times. The restaurant will now focus more exclusively on lobster and seafood to bring back their brand recognition and hopefully their sales as well.  Focus on Lobster and Seafood : Red Lobster is a lobster and seafood joint and should focus exclusively on their brand offering. At least 85% of their menu will be seafood oriented. Price Point Options : The new menu will have options at various price points. This will help consumers, no matter what they are expecting to spend, find something off the menu to eat.   Presentation: American consumers are turning away from pile your plate high and all-you-can-eat offerings. Red Lobster