Showing posts with the label menu design

What to Expect from Red Lobster’s New Menu

Red Lobster has been known for decades as one of the landmark seafood houses of the nation. In recent years, the growing influence of competitive brands and the diversification of Red Lobster’s menu have led to lower than anticipated sales and a decline in market appeal experienced by many other chain establishments that didn’t change with the times. The restaurant will now focus more exclusively on lobster and seafood to bring back their brand recognition and hopefully their sales as well.  Focus on Lobster and Seafood : Red Lobster is a lobster and seafood joint and should focus exclusively on their brand offering. At least 85% of their menu will be seafood oriented. Price Point Options : The new menu will have options at various price points. This will help consumers, no matter what they are expecting to spend, find something off the menu to eat.   Presentation: American consumers are turning away from pile your plate high and all-you-can-eat offerings. Red Lobster

Simple and Convenient Breakfast Dining at Kono’s Surf Club

Kono’s Surf Club isn’t really a surf club but does serve popular beach food for those enjoying their day on Pacific Beach.   Across from Crystal Pier and offering both inside seating and cliff side dinning you can still watch the waves as you quench your surfing appetite.   By design Kono’s is not a fancy restaurant but does fit within the age and lifestyle of Pacific Beach lovers. Items are offered under $6 and include a short list of egg burritos, scrambled eggs, and pancakes.  Having a large menu isn’t always a benefit. A growing trend in slicing offerings in casual dining establishments is growing (Coffer, 2012). Restaurants are finding that large menus increase cost, are complex, confuse customers, and don’t allow staff to focus on what they do best.  Restaurants are known for only a few items on their menu. Kono’s Surf Club is best remembered for their breakfast foods. Customers rave about their scrambled eggs and egg burritos. When they think of Kono’s they wi