Tuesday, June 24, 2014

Sunset Dining Experience at South Beach Bar and Grill

South Beach Bar and Grill isn’t your run of the mill chain mall dining experience. Located a block from Ocean Beach pier, adjacent to the beach, and less than a mile from the San Diego River entrance it is a seafaring restaurant that boasts a unique dockside experience. Hosting over 22 tequilas, over 40 different craft beers, flat screen TVs on nearly every wall and some of the best Mahi Mahi tacos in San Diego it draws a sizable beach thumping crowd.

Their menu contains many of your standard items like burgers, salads, and steaks but also provides some unique offers more exclusive the restaurant. You may opt for an Octopus Cocktail, Lobster Taco, or the Maui Chicken Grilled Pineapple and Teriyaki. If you’re a little adventurous you could try a Shark Taco or Oyster Shooter with Peppered Vodka.

South Beach Bar and Grill is popular with tourists around Ocean Beach. Restaurant experiences contribute to the overall tourist satisfaction of their vacation (Sparks, et. al., 2003). Customers who visit the area often find this popular destination conveniently located next to popular attractions. They may come to socialize with friends, sit down for a meal or have a beer and watch a game.

The theme of the restaurant also fits into the coastal lifestyle of San Diego and its natural history of commercial fishing. Restaurant themes help to create awareness of local cultures and livelihoods (Wood, et. al, 2007).  The type of atmosphere patrons experience at the establishment are likely to be remembered for some time and be recalled when thinking about San Diego.

San Diego boasts a lifestyle many Americans are unfamiliar with. Restaurants like South Beach Bar and Grill provide an atmosphere people will remember. With prices ranging from a few dollars at the low end to $18 at the high end most patrons will find the offerings affordable. If you are in the upstairs bar area you may just get a glimpse of the sunset while sipping on your favorite cocktail.

5059 Newport Ave #104
San Diego, CA 92107

Sparks, B. et. al. (2003). Restaurants and the tourist market. International Journal of Contemporary Hospitality Management, 15 (1).

Wood, N., et. al. (2007). No rules, just right or is it? The role of themed restaurants as cultural ambassadors. Tourism and Hospitality Research, 7 (3-4)

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