Call for Papers: 28th International Business Research Conference

Submission Deadline: July 21, 2014
Date: September, 8^th & 9^th 2014
Venue: Novotel Barcelona City Hotel, Barcelona, Spain

Website: www.info-researchmeeting.com 

We seek either abstract and/or full paper from the academics, scholars or researchers in the broad fields of Accounting, Banking, Economics, Finance, Investment, Management, Marketing and all other business subjects for the above international conference organised by London Academic Research and Publication, UK, Australian Centre for Accounting, Finance and Economics, Australia and American Research and Publication, USA and sponsored by eight international peer reviewed journals, which are indexed by Cabell Publication, Ulrich and EBSCO of USA, ABDC and ERA of Australia. Criteria used to select papers for the conference include originality of the paper which must not be submitted in any journal

Paper Submission: Please send your paper to Ms. Nuha Jahan via spainconfo@gmail.com

 Website:  www.info-researchmeeting.com

7th International Scientific Conference on Economic and Social Development

October 24^th 2014
New York, United States of America

Type: Conference

Topics are focused on recent challenges to modern national economies and business enterprises: Globalization and Challenges of the Modern World; Enterprise in Turbulent Environment; Entrepreneurship Caught Between Creativity and Bureaucracy

Web address: http://www.esd-conference.com/NYIndex.html

The Economic System as an Avenue of Needs Fulfillment

The economic system permeates our entire existence from cradle to grave. From our socialized beginning to our elder years we are constantly making choices that impact our social and financial positions in society. Our very first experiences in life help us internalize certain cultural traits that become the foundation for our viewpoints and our ability to compete on the market. Economic hubs and nations are collective traits of our economic values that maintain patterns across society. All systems start with very personal biological, sociological, and psychological choices we may not be fully aware of and make their way throughout society to determine the success or failure of a nation in the global market.

Our economic system starts in our biological, psychological, and sociological core. Neuroeconomics is a concept that tries to explain how we make subconscious choices to purchase products, trust one another, or engage in certain activities beyond the simple mathematical equations of present day economists. It is a deep process that connects to our biology but also takes into account our psychological and social needs.

Culture influences our viewpoint of the world and our ability to compete in it. As we internalize the values of our society and behavior we ultimately set upon an acceptable way of viewing the world and viewing ourselves within that world. This defines what behaviors are acceptable and what behaviors are not acceptable within society. Such behaviors become a vantage point of life and make their way in repeated form throughout our history.

On a conscious level we compare and contrast our limited resources to determine where we are most likely to compete. We use our limited experience and known skills to compare against the potential acceptance in our social networks to choose our occupational paths. Some will go to college and others will move into trade schools. Each offers opportunities to redefine ourselves and obtain needed skills to adequately fulfill these psychological, sociological, and biological needs.

If we were to add up all of the choices people make, and the culture vantage point  they use to make those choices, we will have the economic indicators for a state, city, or regional hub. Indicators will include the economic choices of education, occupation, expended effort, skill development, innovative ability, employment opportunities, social outlets, recreational pursuits, etc…(i.e. demographic trends) When certain economic similarities in choice, sociological behavior patterns, and psychological streams of conscious begin to define an area you have found the segmented borders of a hub and market.

Diversity of perspective that maintain shared goals can improve upon the abilities of participants within an economic hub. As all understanding is socially negotiated it is important to connect those with diverse opinions to each other to develop a more accurate understanding of the world, market, product, lifestyle, etc… When diversity, knowledge, and experience are used to enhance decision-making and find new and more accurate solutions to problems you have maximized human capital  development.  Maximization of human capital can be seen as the motivational  pressures and available pathways to achieving biological, sociological, and psychological fulfillment within a particular system.

Economics is the added sum of all of our choices and opportunities. Those nations with greater choices and opportunities have better economies than those without. Each economic system is based upon hundreds of thousands of choices that include education, occupation, purchasing behavior, social relationships, and recreational activities. Each choice made by members of an economic system is a result of how they see themselves within their environment and their internal subconscious pressures that result from their biological, psychological, and sociological needs. No one can escape the market as much as no one can escape their own needs. To improve the market means to improve the choices and the factors that lead to those choices. The greatest freedom in society is the lawful maximization of available opportunities to achieve fulfillment based upon one's own skills and abilities.

Branding Clusters and Cities

Economic development is an important part of keeping the nation moving forward on its economic and social goals. The way in which clusters and cities are branded is important for helping its citizens understand their place within it all while helping people of other places formalize a concept of the area. A paper by Brian Crombie discusses the benefits of branding cities and clusters for greater growth (2011).

Clusters are branded in much the same way as products and services. Branding can apply to any mass communication that include companies, political parties and nations to create success on the market (O’Shaughnessy & O’Shaughnessy, 2000). Branding is a process of creating greater awareness of the offerings of an area. Such brands should do the following (Crombie, 2011):

-Target opportunities in high growth sectors such as life sciences, sustainable technology, life sciences, financial resources or advanced technology.

-Create a supportive business environment.

-Provide a brand that attracts business, investments and jobs.

A strong brand is, “distinctive by its positioning relative to the competition, and by its personality, which comprises a unique combination of functional attributes and symbolic values” (Kavarvztiz, 2004, p. 65). It provides an extra nudge to ensure people are aware of its businesses, cluster, and opportunities.

Brands should give a name and image to the social system and social capital within the area (O’Shaughnessy & O’Shaughnessy, 2000). People should be able to formalize what an area stands for and what it can provide on different planes such as core competencies, its people, and its lifestyle. When done well it creates a total image of the area that can be useful for helping people believe in that brand.

Each cluster and city has an image. Some images are well known while others are not known at all. Each brand should accurately reflect the area but also push to enhance those aspects that are most beneficial for growth. When people can formalize the image of an area and have adequate information to understand that area they are more likely to invest, grow businesses, and train people around that image.

Crombie, B. (2011). Branding cities and clusters for economic development. ISM Journal of International Business, 1 (3). 

Kavaratzis, M. (2004), From City Marketing to City Branding: Towards a Theoretical Framework for

Developing City Brands. Journal of Place Branding, 1

O’Shaughnessy, J. & O’Shaughnessy, N. (2000). Treating the nation as a brand: some neglected issue. Journal of Macromarketing, 20 (56).