San Diego Desalination Plant as a Stepping Stone to a Greener City

The Carlsbad Desalination Project is well on its way to production and it is geared to be a solid contributing factor to San Diego as an ecologically green city. A serious drought has taken the state by storm and a new water source that provides the needs of 300,000 San Diegans is an important step in the right direction of revamping the city for the next generation.

To be certain the desalination comes with a heavy $1 billion dollar price tag that will take some time to pay off. However, it does provide a significant reduction in water consumption for the city somewhere in the 9% range. This means San Diego has a water sources that shaves off another 10% of water usage on top of water conservation efforts.

Considering that it is unlikely that the city will find an untapped source of natural water soon such plants make sense in today’s world. San Diego will stand out as one of the cities in the future that can not only provides water but also contributes to the development of more eco-friendly cities that leave less damaging footprint on the environment.

I believe this to be an important selling point for the city. As local government and stakeholders think about long-term plans they can capitalize on the areas natural beauty, background and resources by engaging in environmentally friendly changes. We can see the tip of the ice berg with new bike lanes. The possibilities are great for other projects.

Someday San Diego may produce another desalination plant. The ocean is plentiful and can potentially provide higher percentages of water as technology improves to reduce household and construction costs that are prohibitive in other communities. Perhaps someday we may be choosing to build another desalination plant if the Chargers decide to move to the scorched earth just to the North.  
What is the economic contribution of a green city?

A Few Ideas on Eating Lean and Low Fat Protein

Protein is a beneficial addition to your diet but often comes with high calories and loads of saturated fat. Despite its downsides, it is necessary to eat enough protein to ensure that your mind, muscle and body are adequately provided with the nutrients needed to stay healthy. If you are a fitness nut and are concerned about the amount of fat in your daily protein intake consider lean and low fat options.

If you like to exercise and improve your fitness level you will need an ample supply of protein to repair your muscles. It is recommended that men consume between .4 and .8g of protein per pound of body mass (1). .4 is an absolute minimum and .8 for an athlete.

-White vs. Dark Mean Chicken: Chicken is a main staple. There is a difference between legs ad breast. Eating white meat chicken with mostly spices versus marinated is the best alternative.

-Lean Beef: Lean beef versus regular beef is best as it substantially reduces the overall amount of saturated fat in your diet. Use it for cooking in any recipe that requires meat.

-Fish: Fish is one of the best sources of protein with very little fat. How you cook it will determine its overall benefits.

-Lentils, Beans and Legumes: If you desire to obtain protein without the burden of high fat check out lentil, beans and legumes as an alternative.

-Nuts: Only a handful is needed to get you a solid portion of protein. It also helps your heart and cardiovascular system.

-Protein Smoothies: Putting protein into smoothies helps find a balanced way of getting your daily intake needs.

Are You Buying Emotionally or Rationally?

Feelings and rationality have been something philosophers debated for centuries. Descartes separated emotion and reason as well as mind and body. The process of making purchasing decisions can be based on emotion, reason, or both depending on the situation in which we make decisions. From a marketing and consumer purchasing approach, emotion or reason are primed by an independent or interdependent self-construal.

According to a study in the Journal of Consumer Research  those with independent self-construal promote reliance on feelings in judgments while interdependent self-construals promote greater reliance on reason (Jiewen & Change, 2015). Decision making is impacted by how we see ourselves in relation to others.

To understand this idea fully it is necessary to comprehend what a self-construal is. Self-construal is the way in which we perceive ourselves in relation to others. Much of our belief is based on our cultural upbringing. Americans are believed to be focused more on an independent self-construal while Asians are more likely to have an interdependent self-construal.

When we have an independent self-construal we often seek to magnify our image and in turn make emotionally based decisions to do so. Most of us can remember a time when we saw something that would make us look better, happier, beautiful, thinner, richer or smarter. We bought a product based on its emotional appeal to our image.

Feelings and rationality are not mutually exclusive and carry with it individual and cultural differences. There are Americans that are more or interdependent than others. The point is that the majority of us make emotional purchases and if we sit back and think about those choices we may be able to enhance still our self-construct while making sound financial decisions. There is little doubt that many Americans are debt rich and cash poor.

Jiewen, H. & Chang, H. (2015). "I" Follow My Heart and "We" Rely on Reasons: The Impact of Self-Construal on Reliance on Feelings versus Reasons in Decision Making. Journal of Consumer Research, 41 (6).

Santee 4th of July Fireworks

I had the pleasure of attending Santee's fireworks this year. Hoping to avoid the crowds and parking chaos in Ocean Beach, La Jolla and Downtown San Diego I decided to try to frequent the Town Center Community Park in Santee. To my suprise it was much easier to navigate and less harassment factor than any of the other locations I have attended.

Plenty of places to sit under the stars considering the multitude of ballpark fields. There was almost no problems finding a place to park, walk in and set up camp. If you want to sit in one of the bleachers you can.

Even better you could have shown up early and went to the fun part with the food, rides, games, and live music. It was a carnival like event that was free to walk around and experience the excitement. You would need to pay for the extras but overall it was a great time.

Should We Expect Greater Innovation in the Future?

Will we see higher levels of innovation and skill development in the future? When entrepreneurship creates new products, it forces human capital upward as companies adapt this technology to create competitive advantages. Today's employment market is filling vacancies quickly and may soon begin to innovate again to find greater competitive strengths.

Spurts of technological advancement are followed by greater demands for market skills that raise human capital formation (Gomes, 2011). As companies adapt to new technology, they will seek to hire and train employees to use this technology. Employment expectation will adjust education and schooling to meet new job needs.

As the labor market moves closer to maximum employment capacity the cost of wages rises and pushes companies to adjust their strategies to focus on new competitive strengths. Technological advancement and integration is one approach that raises productivity and profit margins. The new demands will leave a gap in the employment market that takes time to fill.

The process of entrepreneurship, implementation, and human capital adjustments is a cyclical process where improvements in human capital can lead to greater adaptation. As businesses improve their competitiveness and hire additional skilled employees to fill vacant positions, the market becomes a draw for investment.

The development of society requires thinkers to create new ideas and spread those ideas to others where mass adaptation takes place. Today’s business world is more accustomed to innovation than at any other time in the past and will realign its educational and employment practices to encourage greater innovation. The speed of information transference will make innovation mass consumption faster thereby creating shorter product development times. Society will be in a constant process of change as innovation and skill development grow together.

Gomez, M. (2011). Stages of Economic Development in an Innovation-Education Growth Model. Studies in Nonlinear Dynamics and Econometrics, 5 (4).