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Showing posts with the label local food

El Pascador's Fish Market Offers The Freshest Fish in the Area

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Imagine for a moment you are standing on the beach and a local fisherman walks in from the reef and throws a bucket of jumping fish in your hands. El Pascador’s Fish Market is the very next best thing. Buy some of the areas freshest local caught fish or sit down for a quick bit to it. Located blocks off the Pacific Ocean you can enjoy the ocean’s fish without getting out your tackle box. El Pascador Fish Market was started by a teenage surfer by the name of Jeff Norris in Del Mar. In 1974 he bought some cheap refrigeration equipment and started selling fresh fish to locals. Over the years the offerings continued to grow and the customer base swelled. Locals flock to the market in search of fresh and affordable fish.    The restaurant is based on the fishing history of the area. It is designed like a 1950’s meat market and has a few tables for guests. Many of the customers come in and purchase fresh fish to take home and prepare. A few sit down to enjoy a simple meal of q

Going Green in the Restaurant Industry

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Green business practices are a growing trend not only in the food industry but other places as well. As the world population rises, food becomes just a touch more scarce, and global warming grips the concerns of citizens some corporations have responded to the pressure by developing more sustainable practices. New practices have hit the market in order to reduce the carbon footprint and support local producers. Research helps show why managers decide to implement or not implement such programs into their business models in alignment with customer interests. Approximately 84% of Americans show a willingness to switch their brands based upon the desire to support positive societal causes (Bhattacharya & Sen, 2004). This willingness of customers to vote with their dollars creates additional support for the development of sustainable products. With the ability to obtain profits businesses will more likely support green agendas because they have both a social and financial ben