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Showing posts with the label restaurant research

Call for Papers: The 2nd International Conference on Management and Technology in Knowledge, Service, Tourism & Hospitality 2014 (SERVE 2014)

Location: Gran Melia Hotel Jakarta, Jakarta, Indonesia, Date: September 27-28 2014. Paper Submission Deadline: 20 May 2014  It’s our great pleasure to invite you to submit your research paper to The 2nd International Conference on Management and Technology in Knowledge, Service, Tourism & Hospitality 2014 that will be held on 27 - 28 September 2014 in Gran Melia Hotel Jakarta, Indonesia .  Presented Papers will be invited as Chapters  of the Book " Trends in Behavioral and Social Sciences " that will be published by Springer.  The CRC/Balkemia will send the SERVE 2014 proceedings for citation purposes to Thomson Reuters (formerly ISI) Web of Knowledge and SciVerse Scopus. Automated feeds of the book will be generated for Amazon, Google, World Public Library™ (NetLibrary), Ebooks Corporation, MyiLibrary, Ebrary and Overdrive. The proceedings will have long-term availability, also in e-book format within CRCnetBASE http://www.crcnetbase.com  

Going Green in the Restaurant Industry

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Green business practices are a growing trend not only in the food industry but other places as well. As the world population rises, food becomes just a touch more scarce, and global warming grips the concerns of citizens some corporations have responded to the pressure by developing more sustainable practices. New practices have hit the market in order to reduce the carbon footprint and support local producers. Research helps show why managers decide to implement or not implement such programs into their business models in alignment with customer interests. Approximately 84% of Americans show a willingness to switch their brands based upon the desire to support positive societal causes (Bhattacharya & Sen, 2004). This willingness of customers to vote with their dollars creates additional support for the development of sustainable products. With the ability to obtain profits businesses will more likely support green agendas because they have both a social and financial ben