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Showing posts with the label Going green

Protecting San Diego Coasts

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Coastal Days by Murad Abel The ocean coastline is one of the most important assets of San Diego and California in general. It is such a popular natural resources that much of San Diego was developed off of this coastline. Warm weather, sunny beaches, and clean coasts draw around 33 million visitors a year, $8.4 billion in spending, and $388 million in taxes annually ( 1 ).  With such a valuable asset each person has a responsibility to respect and protect the environment. If you have ever walked on the beach, surfed in the middle of day, threw a line off one of the piers, or sun tanned at the beach you will quickly learn how important this asset really is. A great many people spend hours, some a lifetime, around the beaches and enjoy them to the fullest. An entire culture as developed off of the sand. You will also notice that the closer you get to the beach the more expensive housing becomes. Areas like La Jolla are in the millions of dollars. People pay a premium to both bu

Going Green in the Restaurant Industry

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Green business practices are a growing trend not only in the food industry but other places as well. As the world population rises, food becomes just a touch more scarce, and global warming grips the concerns of citizens some corporations have responded to the pressure by developing more sustainable practices. New practices have hit the market in order to reduce the carbon footprint and support local producers. Research helps show why managers decide to implement or not implement such programs into their business models in alignment with customer interests. Approximately 84% of Americans show a willingness to switch their brands based upon the desire to support positive societal causes (Bhattacharya & Sen, 2004). This willingness of customers to vote with their dollars creates additional support for the development of sustainable products. With the ability to obtain profits businesses will more likely support green agendas because they have both a social and financial ben