E-Marketing Effectiveness and Small Business Management

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Small business owners sometimes wonder whether e-marketing can have a significant impact on their sales. Business is about positive return on activities and e-marketing is one tool some small businesses don’t yet understand.  A study by Eid & El-Gohary (2013) discusses how there is still a lack of systematic empirical evidence regarding online marketing but by analyzing budgets, tools, pre-sales activities, and after-sales activities, performance and effectiveness of marketing in 114 small businesses they can get a better perspective of e-marketing activities. 

Small business maintain similar characteristics that puts them within the same broad category. Small business are independently owned, managed by the owners, financially connected to the owners, and most of the important decisions are made by the owners. The use of decision e-marketing is not that familiar among many small business owners and they will need a personal investment of time, effort and resources to make it work. 

When small businesses are successful in their e-marketing practices they can find an increase in profits, market share, brand equity and productivity. Their business moves to a higher level of customer attraction and retention that helps them grow their opportunities both personally and financially.  Marketing costs can be reduced for businesses that successfully find a mix that works for them. 

It was found that the EM budget, pre-sales marketing and after-sales marketing explain 71.4% of e-marketing performance 76.3% of marketing effectiveness. E-Marketing can have an impact on successful sales generation. There is a net positive result of marketing and sales returns in the virtual world. The use of specific skills didn’t seem to be as important as engaging in the overall process of online marketing. Companies that begin move, study, explore and implement online marketing campaigns regularly find their bottom lines improving. 

To people who have run their mom and pop shops for years advertising in their local newspapers, building displays, and attracting customers with sales the transition to online can be difficult. They need not give up what works in traditional approaches to enhance those messages with online components. It wouldn’t be recommended anyway. Marketing is about finding what works and seeing how the different methods of marketing mix together to create effectiveness. 

Eid, R. & El-Gohary, H. (2013). The impact of e-marketing use on small business enterprises’ marketing success. Service Industries Journal, 33 (1).

Night Life and Trendy Dining at Whiskey Girl

Whiskey Girl in the historic Gaslamp District is a trendy restaurant bar combination that offers breakfast, lunch and dinner combinations. With 20 HD television sets and an open to street design it is a favorite for those who watch sports. Restaurant by day and dancing at night it draws a youthful crowd on the weekends. 

Whiskey grill hosts a full bar with domestic and craft beers. Beverage selections are discounted during happy hours as much as $3 with more exotic mixed drinks available at a higher price. Pricing is under $15 and includes appetizers, sandwiches, burgers, salads and pizza. 

Their signature dish is the Whiskey Burger. It is a serious burger for someone with a big appetite. Stacked with cheddar cheese, apple wood smoked bacon, Philly sirloin steak with sautéed onions and mozzarella cheese you won’t need anything to eat for at least a couple of days. 

Nearly every night of the week they offer a special on food/drinks and some form of entertainment. DJs, karaoke, and dancing are hosted to draw in the crowds and get them excited.  Lines can wrap around the entrance so you might want to come early before it gets busy. 

Whiskey Girl

702 5th Ave,

San Diego, CA 92101

http://www.whiskeygirl.com/

The Craftwork of Classic Car Auto Restoration

Last weekend I went down to Old Town San Diego and came across the Old Town O’Reilly’s Artist Alley offering the latest craft work on muscled and antique automobiles. Restoring an old car is not easy work and I can testify as there is always something that needs to be reworked and improved.   From painting, engine work, and electrical problems the task is daunting. 

The event hosted some of the best restoration work I have seen in a while. Many of the cars have been improved beyond their original factory glory with deep paint jobs and almost new interiors. The type of vehicles on display included everything from ice cream trucks to California style SUVs. I thought a few pictures are helpful. I believe this event was hosted by O'Reilly's Auto Parts.

The smallest part can sometimes give you the biggest problems. You can search and test for a month to find out that a $50 part would have solved all of your problems. Unfortunately, you just spent plenty of hours and lots of money fixing every other related problem. The people who restored these vehicles have a lot of patience and did much of the work themselves.

Healthy Living: Simple Brown Rice and Chicken Soup

The famous music composer Ludwid van Beethoven once said, “Only the pure in heart can make a good soup”. On this particular day I must have been pure of heart as I was able to pull off a solid Brown Rice and Chicken Soup. No point in eating out of a can when you can make your own food in a manner that improves health and nutrition. 

The ingredients of this soup are low in fat while still packed full of helpful nutrients. Chicken is loaded with protein that improves bone strength, improves metabolism, and enhances skin health (1).  Brown rice is equally beneficial as it contains fiber, encourages weight loss, and is a natural anti-oxidant that removes pollution from the body (2). 

I would suggest using lean white meat chicken but either type will work fine. In my case, I had left over rotisserie chicken and it was going to become bad unless promptly put into sandwiches or used up in some other way.  A few slices of dark meat may have made its way into the recipe.

The soup is around 120 calories per serving with 19 grams of protein.  Nutritional stats can be found HERE. 

Ingredients:

-3 cups cubed chicken

-1 cup brown rice

-1/4 cup onions,

-2 garlic cloves

-3 cups mixed vegetables

-8 cups chicken broth

Directions:

-Sautee the onions and garlic.

-Put in all of the ingredients except the vegetables.

-Bring to a boil and simmer for 30 minutes.

-Add the vegetables and simmer for 10 minutes.