Saturday, August 16, 2014

Improving Economies Should Avoid Destructive Bubbles



Citi Analyst Rob Buckland published a diagram of the potential bubbles that are brewing in the credit and equities market. He sees markets moving into Phase 3 where unhealthy optimism is taking hold and people are failing to adjust to early signs of bubbles. If we continue to our course without adjusting and understanding where these bubbles are they will grow and potentially burst forcing the economy to reverse course. You may see his chart HERE. The phases are: 

Phase 1: End of recession, interest is low and stocks are low. 

Phase 2: Stocks rise in a bull market and credit speeds economic activity.

Phase 3: Stocks are high, credit risks hedge, unhealthy optimism in stocks, early signs of bubbles show. 

Phase 4: Low credit reverses value of stocks, credit and equities fall, lower company profits that cause a recession. 

Economic bubbles are part of the boom and bust cycle of the economy. Economics define a bubble as an asset that’s prices can no longer be justified by the value of the dividends expect to earn (Barlevy, 2007). People pile their investment monies into the bubble with high expectations raising the price beyond its real value. 

Real value being based on its practical utility, costs, and additive value associated with the product itself. This is different from the perceived value as defined by market interest. A house may have a certain real value as a dwelling of construction materials but may be sold at double or triple that value due to easy credit and market interest. If people decide the cost of purchase is no longer worth it to them the value plummets and investors lose money. 

On a wide scale this could impact markets in a heavy way across a broad range of economic sectors. We only need to view the last recession and how homes were sold beyond the value that any reasonable person would be willing to pay for them causing debt to skyrocket. Irrationality was the mainstay of the day as broad sectors of society were buying and pushing the price upwards with little consideration of its true value. 

Bubbles can be found and predicted with logistic functions and models that help see the change in irrational value (Ekonominiu, et. al., 2009).  Many of these models are based on statistical analysis that predicts that irrational value increase are beyond the inherent value of the product. They can use various market indicators in associated sectors to determine one sector’s value is out of place.

At present there is no perfect way to predict a bubble but it is possible to be forewarned of a bust whenever irrational optimism has taken hold, critical thinking of investors is low, and investment capital is piling into a market sector that hasn’t seen substantial infrastructure and technological improvements to support the increased value. The best hedge against bubbles is to diversify a portion of your capital into unrelated sectors that counter market direction when busts occur.

 Barlevy, G. (2007). Economic theory and asset bubbles. Economic Perspectives, 31 (3). 

 Ekonominiu, B. et. al. (2009). Formation of economic bubbles: causes and possible preventions. Technological & Economic Development of Economy, 15 (2).

Friday, August 15, 2014

Poem: The Course Bearing Ship




A Step-By-Step Guide To Creating A Quality Veterans Resource Center On Your Campus



Date:  September 11, 1:00-2:30 (Eastern)
Type: online webinar
http://www.innovativeeducators.org/product_p/3232.htm

Overview:
A Veterans Resource Center is an essential component of any college campus. Often, transitioning to academic life can prove difficult and overwhelming for veterans. In order to help them persist and succeed in the college experience, institutions must create a welcoming center of support and services.

This webinar will review the history and impact of the new GI Bill and how it affected student veterans at several campuses (universities and community colleges), both large and small, from fall of 2009 thru fall of 2013. Participants will learn what their individual campuses need to do to attract and keep the veteran demographic. The ins and outs of a successful Veterans Resource Center will also be discussed: space, equipment, community buy-in and support, personnel, and funding.

Participants will walk step-by-step through a series of planning, design, and implementation stages that, if followed, can lead to the creation of a quality Veterans Resource Center. They will also learn how to evaluate the effectiveness of the center and move forward with maintenance and growth activities.

Dr. Schupp will be able to provide a very good estimation as to the number of service-members who will be leaving the military in 2014, 2015, 2016, and the mandated draw-down in 2017. This information will be provided for each military installation by branch of service and by city that these installations are located within. If your campus is wtihin 100 miles of a military base, this is your 'market' of student veterans. Dr. Schupp will show an example for the state of Kansas, but he can provide a personalized report just for your campus. He will also provide the number of Post 9-11 veterans that have visited the VA near you in 2013.

Goals:
- Discuss why it is essential to have a Veterans Resource Center on campus
- Explore the types of services a quality center should offer
- Learn how to recruit, train, and retain center staff
- Discover the financial impact on campus and community
- Learn how a Veterans Resource Center can affect the lives of student veterans as well as their families


Thursday, August 14, 2014

Using Social Media to Converse with Customers



Relationship marketing is still a new concept that hasn’t  yet been explored to its fullest extent. The purpose of relationship marketing is to ensure customer retention and satisfaction by fostering conversations about products and services. A paper by Jung, et. al. (2013) discusses how relationship marketing can improve upon value and retention by augmenting traditional advertising methods through the use of informal conversation.

Relationship marketing is still a somewhat unstructured approach lacking a cohesive theoretical model. Those models are in the process of development. The goal is to improve customer satisfaction, improve relationships and foster an important message but how that is done in an effective manner is difficult to define. 

Getting right into the middle of people’s online conversations certainly has its advantages in changing the nature of those conversations. It is a direct focus tactic that provides a level of debate and discussion about the products and services to help raise social awareness. What people say and believe about products impacts its value. 

People are rightfully distrustful of companies that engage in their conversations using social media as their spin is nearly always pro company and pro buy more products. Consumers don’t always respond well to misinformation and may retaliate through argumentation, spreading misinformation, giving negative feedback that spreads. 

Where I have seen this successfully work is on topics related to auto parts where many options are available. The marketer may not be selling a specific product but could be selling a solution to a problem. For example, your car won’t start and you need a battery cable. A marketer could join the discussion and point out different brands of cables and where they can be bought. Solving a customer problem. 

Others may open up Facebook and Twitter pages and allow customers to ask questions and debate related topics. As the customer becomes engage it is possible for the business to help them become aware of the options and offers. They build a rapport and conversation around particular topics and issues. 

The authors found that the positive benefits of relationship marketing far outweighed the detractors. They acknowledge that the use in the hotel industry is more pronounced than other industries and offers unique opportunities to connect with customers. Multiple channels can be used in sequence to engage customers more often. Academic theories are still developing and growing and are in more need as the Internet speeds up connectivity and social media sites that can connect customers with companies. 

Jung, et. al. (2013). Online social networking: relationship marketing in UK hotels. Journal of Marketing Management, 29 (3/4)