Posts

Showing posts with the label stakeholders

Developing International Marketing through Stakeholder Collaboration

Image
International start-ups rely on more than rudimentary resource allocation as they inherently require collaborative efforts for effective monetization. Entrepreneurial use of social and business networks to improve the chances of success is not something new and is part of the process of pushing innovation. Research by Evers, et. al (2012) brings forward a model of how stakeholders interact in international marketing development.  The model requires the shifting from market oriented to stakeholder oriented developmental trajectories. By using the power of stakeholders it is possible to better understand the market, business performance, and overall effectiveness through enhanced knowledge management and innovative solutions. Working in collaboration with key market stakeholders can raise the possibilities of developing stronger market penetration.  The type of stakeholder groups are as follows:  Neutral Stakeholders: Companies and industry experts that have their own g

Managing Project Conflicts

Conflict is inevitable in public projects and activities. This the case when money, influence, and limited opportunity abound. By changing the fundamental nature of stakeholders from power over to power with a higher level of collaboration can occur that leads to better results. A paper by Eivind Brendehaug shows how the planning process can be improved when local stakeholder interests and conflicts can be compromised and integrated into the development process (2013). Co-management is a concept that helps to explain strategic development with three aims that include 1.) fulfill management aims, 2.) distribute cost and benefits among local stakeholders and authorities, and 3.) supplement representative democracy to reduce conflicts (Brechin et. al. 2003). It is a process of reviewing the varying issues inherent within projects and then finding a way to co-develop that concept. When projects are developed they rest in the authority of the planners. The planners have instru