Showing posts with the label corporate collaboration

Developing International Marketing through Stakeholder Collaboration

International start-ups rely on more than rudimentary resource allocation as they inherently require collaborative efforts for effective monetization. Entrepreneurial use of social and business networks to improve the chances of success is not something new and is part of the process of pushing innovation. Research by Evers, et. al (2012) brings forward a model of how stakeholders interact in international marketing development.  The model requires the shifting from market oriented to stakeholder oriented developmental trajectories. By using the power of stakeholders it is possible to better understand the market, business performance, and overall effectiveness through enhanced knowledge management and innovative solutions. Working in collaboration with key market stakeholders can raise the possibilities of developing stronger market penetration.  The type of stakeholder groups are as follows:  Neutral Stakeholders: Companies and industry experts that have their own g