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Showing posts with the label collaboration

Developing International Marketing through Stakeholder Collaboration

International start-ups rely on more than rudimentary resource allocation as they inherently require collaborative efforts for effective monetization. Entrepreneurial use of social and business networks to improve the chances of success is not something new and is part of the process of pushing innovation. Research by Evers, et. al (2012) brings forward a model of how stakeholders interact in international marketing development.  The model requires the shifting from market oriented to stakeholder oriented developmental trajectories. By using the power of stakeholders it is possible to better understand the market, business performance, and overall effectiveness through enhanced knowledge management and innovative solutions. Working in collaboration with key market stakeholders can raise the possibilities of developing stronger market penetration.  The type of stakeholder groups are as follows:  Neutral Stakeholders: Companies and industry experts that have their own g

Will Technology and the Sharing Economy Adjust the Market?

The sharing economy is upon us as a direct result of the Internet and its ability to move information around the globe quickly. The lean years since the Great Recession has further fueled an entrepreneurial spirit that tries to hedge income and opportunities through micro-businesses. Large companies are adjusting their structures to reduce costs and improve upon operational functioning. Will the sharing economic and Information Age adjust the way we think, interact, and conduct business? Things don’t often change quickly and it takes time for people to understand and develop methods of realizing goals.   The sharing economy encourages people to interact with each other by using technology on an economic, ecological, and sociological level (Dubois, 2014). They connect together and share resources to create opportunities.   On a micro level this collaboration builds new possibilities. Companies are finding benefit in working with other companies and stakeholders to generate

Synergy Development in Economic Hubs

Successful development in Southeast Asia often rests partly in foreign direct investment and multinational firms. The author studied the investments between Malaysia and Singapore to determine that two-way investments embedded within business networks fostered synergy for economic growth (Yeung, 1998). It is a process of creating linkages between two economies, or entities, to ensure they develop from each other to create products for the market.  What makes this process possible is that Malaysia and Singapore invest in each other’s economies. For example, Singapore invests primarily in services within Malaysia’s primary manufacturing base. Malaysia becomes an exporter of finished products and returns investment profits back to companies in Singapore.  As the cross regional investments increase so does the business connection between the areas. The use of these connections and cross-capital investments creates a type of synergy based upon the varying skill sets embedded