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Are Companies Seeking Marketing Graduates with a Global Perspective?

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Sales management is an important skill in a global community where products buzz world round in only a few days. Executives are having a hard time finding college graduates that have sufficient skill to compete for top sales positions. The demand for sales professionals has outpaced supply at colleges. A study by Deeter-Schmelz & Kennedy discusses their findings of why business colleges are having such a hard time filling this need (2011).  Few studies have explored why colleges are not graduating a sufficient supply of college prepared sales professionals that can step into a more complex world. Problems span an array of issues ranging from the changing nature of sales management in a larger world to a lack of preparedness of professors. Their paper focuses on the assessment of the state of sales education in a global business environment.  Marketing has changed over the past decade becoming more complex with high technology functionality. There are hundreds of way