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Using Online Marketing to Enhance Military Educational Institutions

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The Internet provides opportunities for military development as well as higher education advancement. The researchers Minculete & Chisega-Negrila (2014) conducted a case study of a military academy within the military higher education to determine how technology and marketing is being adapted for greater learning. Their work moves into the nature of online commerce and how virtual learning is improving the system in accordance with NATO standard requirements.  All academies and colleges must market their offerings in order to attract new students. Marketing strategies of military academies is cyclical in the sense that it collects and shares information to use in their planning and adjustment processes to reach target markets. The same process can be applied to colleges in general that use technology to enhance their product quality and reach.  The standard approach is for academies to provide information regarding an institutions history, mission, policies, and the