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Disruptive Technology in Higher Education 2014

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Technology is seen as an important tool in reducing costs and improving educational outputs. Dust covered books, professors walking hallowed hallways donned in tweed jackets, and scholarly debates in the backrooms of higher educational institutions seem to be fading away into history. Perhaps someday we will talk about “traditional education” as an ancient educational system practiced relatively unchanged since the Dark Ages. New technology will adjust and transform the cost structure of higher education and provide greater access to a diverse group of individuals. Tradition may not be over but is likely to change to the Information Age.  I was reading through an article entitled 10 Hottest Technologies in Higher Education and was impressed by the changes higher education will experience this year. Changes ranged from campus wide Wi-Fi to Small and Private Online Courses (SPOCS) that are likely to put pressure on higher education institutions, in the same way as online educ

Using Customer Profiles to Enhance Service and Product Marketing

Customers are the lifeblood of any business. Understanding the unique and rich data that comes from their core customer base helps in creating services that truly meet the needs of those customers as well as marketing the most relevant programs to the most interested parties. It creates a higher level of sales and satisfaction spurred by the interconnectivity of customers and the organization. The customer’s needs are better fulfilled with the offering of products and services they are actually interested in. Precisely how this is done is a process that can be learned and adapted. With the advancement of the Internet and e-commerce the use of social research to understand customer behavior becomes possible. With the increase in customer data it is possible to create greater data mining and clustering of customer profiles to understand buying patterns and behaviors (Prasad & Malik, 2011). It is through the development of higher levels of data analysis that services can becom