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Using Customer Profiles to Enhance Service and Product Marketing

Customers are the lifeblood of any business. Understanding the unique and rich data that comes from their core customer base helps in creating services that truly meet the needs of those customers as well as marketing the most relevant programs to the most interested parties. It creates a higher level of sales and satisfaction spurred by the interconnectivity of customers and the organization. The customer’s needs are better fulfilled with the offering of products and services they are actually interested in. Precisely how this is done is a process that can be learned and adapted. With the advancement of the Internet and e-commerce the use of social research to understand customer behavior becomes possible. With the increase in customer data it is possible to create greater data mining and clustering of customer profiles to understand buying patterns and behaviors (Prasad & Malik, 2011). It is through the development of higher levels of data analysis that services can becom