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Showing posts with the label social network

How Bloggers Foster Word-of-Mouth Marketing

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Word of Mouth Marketing (WOMM) is a method of transferring knowledge about products and services through social networks. Companies are moving toward using social media marketing methods to encourage their messages to spread into difficult to reach groups. A study of bloggers by Kozinets, et. al. (2010) shows how social media communication works within groups cultural norms. The character of the blogger takes on a new form of endorsement or criticism of products.  In 2008, companies spend $1.54 billion on WOMM initiatives and the amount is expected to increase to $3 billion in 2013 (PQ Media, 2009). The market has a positive impression of independent bloggers and social media users who promote or reject products based upon their unique perspectives.  The types of blogs vary depending on their personality. Some blogs focus on one concept in a niche market while others focus on multiple concepts. The different being the topics of interest to bloggers and what they find int

Global Team Performance Improvements through the Development of Trust

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Modified from Sarker, et. al (2011) Business enhancement requires a level of thinking beyond the concrete efficiencies we have enhanced through statistical turnip twisting over the past few decades. Some have argued that future gains from efficiency will be much harder to realize. The next era may possibly be based on the use of virtual networks that enhance the fuzzy nature of human performance to new levels that not only create new layers of efficiency but also higher levels of output. Research conducted by Sarker, et. al (2011) indicates that trust within communication networks can increase team performance. Trust is an important aspect of business success and social development. People are longing for more trust as a result of an extra emphasis on collaboration and changes in interconnectivity of technology (McEvily, et. al., 2003). As exchanges occur in a virtual world people are seeking higher levels of trust in their cultural exchanges. They want to be sure that peop