Word of Mouth Marketing (WOMM) is a method of transferring knowledge about products and services through social networks. Companies are moving toward using social media marketing methods to encourage their messages to spread into difficult to reach groups. A study of bloggers by Kozinets, et. al. (2010) shows how social media communication works within groups cultural norms. The character of the blogger takes on a new form of endorsement or criticism of products. In 2008, companies spend $1.54 billion on WOMM initiatives and the amount is expected to increase to $3 billion in 2013 (PQ Media, 2009). The market has a positive impression of independent bloggers and social media users who promote or reject products based upon their unique perspectives. The types of blogs vary depending on their personality. Some blogs focus on one concept in a niche market while others focus on multiple concepts. The different being the topics of interest to bloggers and what they find int
A blog on current political issues, civic & business development, research & science, art, Higher Ed. and national development. While topics might vary among the six+ genres it should appeal to those who are interested in exploring the possibilities in new directions. The blog's home is Escanaba Michigan.