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Showing posts with the label scales

Call for Papers: European Conference on Research Methodology for Business and Management Studies

European Conference on Research Methodology for Business and Management Studies (ECRM) Date: June 16-17 2014, London, UK The conference committee is attracted by both theoretical and practical papers on many subjects, as well as by innovative ideas and experiences. We are also interested in case studies that demonstrate how research strategies have been applied and the lessons learned. We welcome contributions on many topics, presenting a range of scholarly approaches. theoretical and empirical papers employing qualitative, quantitative and critical methods are eagerly awaited. Action research, case studies and work-in-progress/posters are welcomed approaches. PhD Research, proposals for roundtable discussions, non-academic contributions and product demonstrations based on the main themes are also invited. You can find full details in the submission types document (.pdf format). §         Projective techniques §         Scales development and constructs measurement

Scale Development: Theory and Applications

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The book Scale Development Theory and Applications by Robert Devellis provides a strong overview of the creation and development of survey scales for applied social research. He uses simple language with illustrations to make the complex statistical process as easy to understand as possible. It will help researchers develop surveys instruments that do not confound variables and create improper results. One of the more difficult things that researchers face is developing their own survey instrument. Certainly, a person can build a list of questions but these questions may confound variables making the results useless. When possible it is almost always better to use preexisting validated surveys that do not require much work. Unfortunately, for a large percentage of unique problems one has to start the daunting task of building their own. The book will move through an introductory background of measurement research and how important it has been throughout history. Duncan states i