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European Conference on Research Methodology for Business and Management Studies (ECRM) Date: June 16-17 2014, London, UK The conference committee is attracted by both theoretical and practical papers on many subjects, as well as by innovative ideas and experiences. We are also interested in case studies that demonstrate how research strategies have been applied and the lessons learned. We welcome contributions on many topics, presenting a range of scholarly approaches. theoretical and empirical papers employing qualitative, quantitative and critical methods are eagerly awaited. Action research, case studies and work-in-progress/posters are welcomed approaches. PhD Research, proposals for roundtable discussions, non-academic contributions and product demonstrations based on the main themes are also invited. You can find full details in the submission types document (.pdf format). §         Projective techniques §         Scales development and constructs measurement