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Showing posts with the label environmental branding

Beautiful Beaches Raise San Diego’s Digital Profile as a Vacation Destination

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San Diego Beaches are some of the most beautiful in the country. According to Trip Advisor the beaches of La Jolla, Coronado and Carlsbad made their way into the nation’s top 25 ( McVicker, 2014 ). As a local attraction beaches are a clear draw for people and a way people envision San Diego. The right kind of images can raise the status of an area. If you doubt the brand of San Diego as associated with sunny beaches go ahead and ask someone from any place in the country what the first thing they think of when the city is mentioned. Most likely they will say something about the weather, ocean, beaches, restaurants and military. San Diego is seen as a destination place for vacation and fun. Having positive reviews of San Diego in the news, vacation sites, and in general on cybersphere helps to raise the status of the area. The more times it is mentioned in various information channels and media the higher the association of the image in people’s minds. This can help the area becom