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Showing posts with the label consumer choice

Poem: Consumer Choice of the Subconscious

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Consumer choice is more than a fleeting boast, Subconscious Marketing and Consumer Behavior It carries the wonderment of a self-toast. Buying the right product here and there, Is better than hoarding with nothing to spare. It is the art of self expression can’t you see, It expresses the deep secrets of you and me. Retailing should not run wild or on high-speed rail, It is more like a treasure hunt for that right sale. In your pocket you might not have much, But there is no need to use your credit card and such. Frugal shopping is nothing like a trick or stunt, It is the rare find that gets you the goal post punt. Back to that secret I spoke highly of, Well...that’s your subconscious that just went above! Author: Dr. Murad Abel

The Neurological Approach to Economics: The measuring cup of the brain!

Inside the crevasses and cracks of your brain are the components to economic activity. Research has helped scientists understand that certain activation centers within the brain lead to economic activities associated with purchasing, ethical behavior, theft, choices, violating social norms and much more (Ruff , Ugazio, and Fehr, 2011). A new science entitled neuroeconomics moves to a deep micro analysis that may help to explain the macro-economic system in greater detail. Simply looking at the large economic system as a cold running machine gives one a static vision which does not offer an adequate discussion on the depth of human thought that makes up the final decision. The other half of commerce may be in the human brain and how we perceive our stake in the larger economic context. Through the internal workings of the mind we can begin to see how different choices are made based upon cellular activation. The field of neuroeconomics is new and is not yet widely studied at many un