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Showing posts with the label advertising

Fashion: Looking Great While Being Eco-Friendly

There is nothing wrong with looking great while buying products that are environmentally sustainable. Life Khacki offers a solid brand that looks modern, feels great, and retails for a reasonable $25-30. Fashion doesn’t need to be about buying products that enhance your physical image alone but can also include a new dimension on how you feel about yourself.   Few things compare to looking great while protecting the environment when wearing clothing with recycled material by Repreve. Repreve is a recycle microfiber that uses items like plastic bottles and other waste to make a high quality material used in clothing. Because the materials are recycled there is less petroleum and greenhouse gases omitted. For example in 2012 they recycled 410 million plastic bottles. This equates to 2,934 acres of pine forest or 3.8 million gallons of gasoline.   You can also ponder on how they save enough drinking water for 52,313 people per year.  The company’s material makes its way int

The Effectiveness of Push vs. Pull in Online Marketing

Marketing strategy is arguably one of the major components of running a successful business. Without customers you have no sales, revenue or reason to exist. Online marketing is still in its infancy and will continue to grow and develop for the foreseeable future. A study by Spilker-Attig & Bettel (2010) analyzed the effectiveness of push and pull strategies at an online retailer by using 2.7 million orders across different price points.  People regularly confuse the subtle but important difference between marketing and sales. Marketing is the long-term oriented strategy and sales are short-term customer-specific transactions (Homburg, et. al., 2007).   Marketing focuses on a larger demographic and casts a wide net while sales is focused more on specific activities that pin-point customers.  All sales are based on interactivity between the company and its customers. Connectivity is seen as an important variable in online advertisement (Roehm & Haugtvedt, 1999).  

Adjusting Aperture to Highlight Products in Marketing Images

Aperture in photography is important for encouraging more artistic shots. Artistic shots help to improve upon marketing messages contained within the picture. Companies regularly seek out photographers that are capable of creating different kinds of art products that highlight key points within a picture. Aperture is just one of the main adjustments to stronger photographic results.  Aperture changes the depth of the field within the picture. You will find the front sharper than the rear. This is great for taking pictures that highlight a particular item and blur out a distracting background. Advertisers may change the aperture to ensure that the product stays in central focus and that the eye naturally rests at a particular place within the picture.  Different types of people see different things within a picture. Helping potential customer’s focus on a particular aspect of a message is part art and science. It requires the right angles, scenery, content, and artistic s