After spending an afternoon on the sand smelling
like coconut tanning oil beach enjoyers walk over to Newbreak Coffee and Café for
their favorite beverage and snack. Offering homemade food and a street side
location across from the beach it has earned its spot as a local icon. Foot
traffic in the Ocean Beach area is robust with people browsing surfboard shops,
beach clothing outlets and mom & pop restaurants. It is a beach community that attracts a
special kind of resident who rents a local apartment and spends their day on
the water or an out-of- state tourist that fly in for a week to experience
authentic beach life.
Food and beverages are the main attraction for
Newbreak as customers walk across the street to grab something quick to eat
before making their way back to the beach for some time in the sun. Patrons can order eggs, omelets, soups,
muffins and gourmet sandwiches. Each of
the items takes considerable care and effort to prepare adding to its quality. Your watering mouth won’t forget their
coffees, teas, lattes, mochas, and cappuccinos, and blended fruits.
Providing a positive café experience is important for
developing a return customer base. Established on the results of focus groups,
a couple of themes make their way through the patron’s experience (Kauppinen-Rajsanen,
2013). Childhood memories, tourist experiences, social engagement and homemade
food help customers find deeper meaning with the restaurant based on the self,
place, food, context and time of the experience.
Newbreak Coffee and Cafe provides a social atmosphere,
homemade menu, and convenient location that encourage positive experiences. Restaurants
are in the business of selling memories and feelings. A beachside dining
experience that fits within the free flowing tourist lifestyle of Ocean Beach creates
positive customer experiences through their senses that develop memories.
The next time you are in the area and combing the
beach or walking the pier you may want to stop by Newbreak Coffee and Café.
Place your surfboard outside and walk in with your sandals. It is a casual
atmosphere where customers are more likely to wear waist wraps and flower patterned
swimming trunks than formal clothing. Sit outside in the sun by the street or
inside next to their wood stove. Grab a sandwich and a smoothie and head back
to the next big wave. Don’t forget to relive the experience for diner.
Newbreak
Coffee and Café
1830
Sunset Cliffs Boulevard
Suite
D, San Diego, CA 92107
Kauppinen-Rajsanen, et. al. (2013). Remember eating
experiences described by the self, place, food, context and time. British Food Journal, 115 (5).
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