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Showing posts from October, 2013

Book Review-Subliminal-How your Unconscious Mind Rules Your Behavior

Dr. Leonard Mlodinow’s book Subliminal-How your Unconscious Mind Rules Your Behavior focuses on understanding the underpinnings of human thought and how this impacts just about everything within our lives. He graduated with his doctorate from the University of California Berkeley in physics. He enjoys working with concepts in mathematics, chemistry, laws of nature and the unconscious mind.   Furthermore, he also works as a screenwriter, playwright, and academia.  Carl Jung once stated, “ These subliminal aspects of everything that happens to us may seem to play very little part in our daily lives. But they are almost invisible roots of our conscious thoughts. ” The unconscious mind is a two tier system of conscious thought processes and unconscious activity.   Consciousness can only handle and process a small percentage of information. The unconscious is a much stronger system that collects, connects, and processes greater amounts of information for further use. It is a s

Call for Papers: The Journal for Excellence in Business Education

The Journal for Excellence in Business Education, in partnership with the International Assembly for Collegiate Business Education (IACBE), publishes quality manuscripts focusing on current and emerging developments, topics, and trends that relate to and influence higher business education. Manuscripts can come from a variety of settings, including: traditional and non-traditional students, domestic and global education, corporate education and training, as well as in-class, online, or hybrid learning. Topics include the following: Accounting Financing Management Marketing Organizational Behavior The journal is open access and double blind reviewed. The quality of the journal is high and follows the right processes for ensuring work is substantial. Open access is beneficial for encouraging readership and greater intellectual development among interested parties.  Information about the Journal  Current Publication (Read for Free) . Topics currently availabl

Principle-Agent Theory in Economic Development

Economic development is seen as a business and government partnership. The author’s Lombard and Morris (2012) analyze how the principle-agent theory can foster public-private partnerships and privatization to foster growth. They use a specific case example to help highlight their overall concept of cross-pollination. It is this cross-pollination that should help develop other projects within the area. Local entities seek to increase their economic activity as well as the potential spill over benefits of additional employment. They look for and solicit businesses to move into their areas and develop productive capacity. In many cases using approaches such as an advantageous business environment and lower taxes helps nudge businesses to consider local investment.  The authors use Virginia Beach, Virginia as their case study. The historically suburban city was struggling to create a vibrant business downtown business district. As the project started as a single government enti

Twenty-First International Conference on Learning-2014

Twenty-First International Conference on Learning Date: July 15 th to 17 th , 2014 New York: Submission Deadline: November 5 th , 2013 The International Conference on Learning is for any person with an interest in, and concern for, education at any of its levels – from early childhood, to schools, to higher education – and lifelong learning in any of its sites, from home to school to university to the workplace. Topics: Pedagogy and Curriculum Adult, Community, and Professional Learning Assessment and Evaluation Learner Diversity and Identities Educational Organization and Leadership Technologies in Learning Early Childhood Learning Literacies Learning Learning in Higher Education Science, Mathematics, and Technology Learning Submission Page and Information

Social Networks Percolate Products and Opinions

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Word of mouth fosters social learning about issues, products, and opportunities.   Friends that act and think alike often create clusters and these clusters can influence the purchasing choices as well as the decisions members make. Economists often have difficulty formulating how social networks formulate and influence people’s impressions of products and services. Research by Arthur Campbell (2013) sheds light on how word of mouth in social networks influences perception of value.  When individuals are interested in a concept or product they are naturally more willing to engage in word of mouth. Generally, as a product’s price is lower it raises the interest level and the potential discussion of the product leading to more word of mouth activity. It is this interaction that brings to the forefront ideas, concepts, and discussions on products that are settled within a group.  One of the difficult aspects of understanding social networks and diffusion is the complexity of