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Showing posts with the label social networks

Use Positive Optimism to Expand Your Career Opportunities

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Optimism attracts people and those who can gather together the greatest amount of people enhance their social influence. Those who are in business can enhance their social networks and attract more people to their cause simply through being more positive about life. Positive contacts not only help build your social networks but also enhance future career opportunities. Positive impressions helps others to feel good about themselves and their prospects. If people are willing to spend millions on cosmetic products, tickets for sports games, branded clothing, and the other luxuries of life to feel good they will also be attracted to a positive person who helps them feel this way. For the low price a few moments of time they can walk away with positive impressions for a while without experiencing buyers remorse. It is important to be a rational optimist to ensure you maintain your credibility. Optimism should be based on understanding challenges as they actually are but focusing on t

Guarding the Mind for Better Business Strategy

Strategic decision making is not easy and comes with a number of fallacies that blind us to the actuality of the world around us. Executives should be aware of their bias and how this impacts their strategic decision-making. Using a few critical thinking tools helps to guard the mind from bias and ensure that decisions are more likely to be successful and have the largest impact. Executives are faced with all types of different types of pressures that range from investors to employees. Each person comes with their own influence and opinion. At times a presiding opinion forms and this puts pressure on everyone else to accept the premises of those opinions without providing critical thought. When you are at the top and your decisions impact a large group of people you don't have the luxury of making momentous mistakes.  The mind is seen as a manufacturing unit that results in the product of thoughts. These thoughts help us to reach conclusions about varying topics, beliefs, debat

Social Networks Percolate Products and Opinions

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Word of mouth fosters social learning about issues, products, and opportunities.   Friends that act and think alike often create clusters and these clusters can influence the purchasing choices as well as the decisions members make. Economists often have difficulty formulating how social networks formulate and influence people’s impressions of products and services. Research by Arthur Campbell (2013) sheds light on how word of mouth in social networks influences perception of value.  When individuals are interested in a concept or product they are naturally more willing to engage in word of mouth. Generally, as a product’s price is lower it raises the interest level and the potential discussion of the product leading to more word of mouth activity. It is this interaction that brings to the forefront ideas, concepts, and discussions on products that are settled within a group.  One of the difficult aspects of understanding social networks and diffusion is the complexity of