Dr Andree Swanson and Dr Brand Bowler, research partners, are conducting a qualitative study is to identify the levels of understanding of emotional intelligence (EI) within the field of real estate sales. Understanding and using EI is a learned behavior that real estate professionals should be aware of when dealing with clients. Literature reveals that using EI will improve realtors’ efficiency and effectiveness. The study will seek real estate sales professionals recruited through social media and networking.
The significance of this study is that a real estate sales professional must maintain the knowledge and skills necessary to provide professionally competent services. Competence includes the wisdom to recognize the limitations of that knowledge and promote ethical relationships. Emotional recognition of the client plays a crucial role in understanding the client’s motivation and feelings about his or her finances as related to real estate transactions.
Emotional awareness is a key component of being an effective real estate sales professional. Upon preliminary research, little to no literature can be found on emotional intelligence and real estate sales professionals. Because of the lack of research on the topic, the completion of this proposed study is necessary.
Many studies have been published on how individuals with high emotional intelligence can enhance and increase the potential for positive outcomes. The researchers propose that real estate sales professionals should work to increase their emotional intelligence, which can be learned, to be successful when working with clients. Emotional intelligence is a learned and practiced skill. The completion of the proposed study may positively benefit the field of real estate and in a greater sense may significantly change the landscape of communications and relationships in both business and academia as a whole.
The results of the proposed study could potentially change the field of real estate sales by transforming the realtor / client relationship. This would benefit not only the profession, but also the individual agents and their real estate sales clients who work with an Emotionally Intelligent trained agent. The results may also provide a positive resource for the field of education by establishing Emotional Intelligence courses into the curriculum of business and real estate studies.
Participate in Study
If you are a real estate professional, you are invited to participate in a qualitative research study on Emotional Intelligence. Please go to this link, complete the informed consent, and take the brief survey.
Dr. Andree Swanson & Dr. Brand Bowler
Bradberry, T., & Greaves, J. (2009). Emotional Intelligence 2.0. San Diego, CA: TalentSmart.
Paterson, K. (2011). What's your EQ? Rough Notes. Retrieved from ProQuest.
Trochim, W. M. (2006). Survey research. Research Methods Knowledge Base. from http://www.socialresearchmethods.net/kb/survey.php