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Wine Review: The Legend of the Vine has Arrived

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What is in a legend? Apparently legends can be made from 80% Cabernet Sauvignon, 12% Merlot and 8% Petite Sirah. Legend of the Vine Cabernet Sauvignon is a ripe red wine, plum tasting, chocolate hinting, smooth wine that provides twice its value for a fraction of the price. Aged in 92% French Oak and 8% American Oak it provides just touch of oak spices to its mix ( 1 ).   The combination of different red wines enhances the taste and body of the offering.  Legend of the Vine’s brand is considered unique. It appeals to Millennials who were raised on medieval shows like Game of Thrones and video entertainment something akin to Legend of Zelda. The bottle is wide and broad while the label appears like something from the ancient world. The taste seems to match its mystical inheritance.  It is difficult for new products to make a presence on the market and compete against much stronger funded brands. According to Cardoso, et. al. (2013) having a brand personality can make all