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How Multiple Forms of Media Impact Our Social Understandings

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Communication is seen as a process of information transference from one person to another. Few think about the cognitive models that develop from information transference and how different communication channels influence meaning. Dennis, et. al. (2008) discusses the nature of information conveyance and convergence when dealing with groups and how media synchronicity impacts meaning making among recipients. Media richness theory indicates that task performance will improve when task information are matched to the medium’s information richness.  Difficult tasks require more information when compared to simple tasks while less rich media are better suited to tasks that require less information. The media used to transfer information should be based on the type of task. For example, someone who wants to complete a simple task such as changing a wiper blade on a car will need few instructions to successfully complete this task. Changing a car transmission may require multiple fo