Academic-Capital

Social networks on a personal and business level are important for developing society and developing oneself. Social networks offer employment opportunities that would not otherwise been available. It also offers an opportunity to create a support network of like-minded individuals that share similar interests and traits. For those not familiar with social networking a little advice can go a long way. Social networks as much a part of business and society as eating and breathing. The difference is that we are often not aware of the different types of social networks that include family, business, friends, etc... We live connected with each other without even having to try. The ideas of networking as an activity means to think strategically about your networks. If you are a business professional you are more likely to be interested in professional connections. Those connections are likely to be different than your parenting, sports, recreational, charity and hobby connections. It wi

Organizations that move online often find themselves at a loss in trying to distinguish themselves and create repeat customers in a virtual world where the possibilities and competition are endless. Research helps to solidify a concept called online identity and bonding that can help companies create communities of interconnected customers. When such communities are formed the interaction rate and login rates of the members increased providing more opportunities to sell products and services. Online communities are collections of people with complementary interests who communicate through an online medium (Preece, 2000). As such the people within a community create bonds with each other, interact, and have an impact on each other’s lives. Businesses are constantly seeking ways to develop a customer’s identity with their products and brands. One of the ways they can do this is through developing online communities that take on a life of their own beyond specific offerings.