Showing posts with the label public relations

Corporate Social Responsibility

On Target by John K. Harrell A reputation of being social responsibile as an organization is one of the most valuable assets a company can have (Peloza, Loock, Cerruti, & Muyot, 2012). " Many stakeholders, from customers to investors to employees to purchasing managers, report that sustainability is an important factor in their decision-making processes " (Peloza et al., 2012, p. Abstract).  Companies chose different levels of responsibility.  Some corporations make an effort to add this to their mission statement and really live this goal.  Other companies do not even consider social responsibility.  In this essay, three American companies will be reviewed for their corporate social responsibility (CSR) “ Corporate responsibility … means… you must... take care of the shareholder, but that is not your exclusive responsibility ” (Boatright, 2009, p. 348).  Boatright (2009) describes the concept of corporate social responsibility as a corporation’s voluntary assu

Ethics and Moral Courage in Leadership Positions

Organizations seek to develop stronger levels of ethical business practices in order to limit negative employee behaviors that can damage public image, lessen investor confidence, and improve upon contractual relationships with stakeholders. The first step in developing an ethical organization is to hire an ethical leader. Through proper leadership modeling in moral courage and ethical behaviors employees develop standards that apply to their own behaviors.  Developing ethical organizations, and meeting the needs of people, requires strength of character (Hunter, 2003). It is difficult for leaders to deal with the multiple issues that often face them from competing interests. When leaders use an ethical value system they have an anchored value point that allows them to judge the validity of these competing interests.  Strong leaders should have an impetus to act with moral purpose.   Such conation requires moral courage, moral efficacy and psychological ownership over one’