Showing posts with the label product distribution

Using the Internet to Create Efficient Supply Chains

San Diego Bay Dock -M.Abel Products move across the globe at a speed unseen at any time in history. Much of this movement is directly derived from improved manufacturing methods mixed with telecommunications technologies that coordinate supply chain mechanisms to create more efficient processes. Fatorachian, et. al. (2013) studied 67 companies to determine what impact the integration of Internet technology and its computational power has on the supply chain. The study helps companies push for greater technological development using the data processing methods of the Internet.   The supply chain is a necessary component of moving products and equipment to various locations where they are put to use keeping the economic engine running. Sometimes this may be within a city, a country, or across the globe but many of the processes have similarities. According to Gereffi (1999), the supply chain integration can be a main source of providing competitive advantages based upon netw

Managing the Complex Web of Global Subsidiaries

Global firms often work with a number or partners in order to move their products into multiple markets. Global firms use subsidiaries to help them promote and distribute their products. Research by Homburg, et. al. (2012) seeks to categorize the varying types of firms available on the market to help multinational organizations do a better job at managing across countries, cultures, and markets.   Their research finds five different types of firms that have their own benefits and detractors. Global firms attempt to maintain competitiveness by using subsidiaries to create effective international reach. These firms are more aligned with regional and local differences in market characteristics. Problems result when global marketing loses a level of efficiency and effectiveness in the development of methods of managing these multiple distribution fingers.  Drawing from configuration theory of organizations it is possible to use subsidiary archetypes to understand the varying na